---
title: "Atlas problem-framing slide illustrating today's travel planning as…"
description: "Atlas research claims: 80% of trips start with social media content; 59% of users say coordination is the most stressful part"
kind: "slide"
source: "project_Atlas"
image: "https://kellyny.land/creative-assets/project-atlas/sq-6471a3-4.png"
url: "https://kellyny.land/media/project-atlas-sq-6471a3-4"
---

# Atlas problem-framing slide illustrating today's travel planning as…

_Atlas problem-framing slide illustrating today's travel planning as scattered group chats and manual spreadsheets._

> Atlas research claims: 80% of trips start with social media content; 59% of users say coordination is the most stressful part

![Atlas slide asking what travel planning looks like today, with three collages of group chats and spreadsheets](https://kellyny.land/creative-assets/project-atlas/sq-6471a3-4.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
What does travel planning look like today?
80% of trips start with social media content
59% of users say coordination is the most stressful part
research requires hours of data entry & location lookups
```

## Provenance

- **Source:** project_Atlas — https://kellyny.land/work/project-atlas
- **File:** https://kellyny.land/creative-assets/project-atlas/sq-6471a3-4.png
- **Description:** Atlas slide asking what travel planning looks like today, with three collages of group chats and spreadsheets


---
[View on kellyny.land](https://kellyny.land/media/project-atlas-sq-6471a3-4)