---
title: "Market slide from the project_Atlas deck quantifying Gen Z…"
description: "Claims Gen Z takes 4.1 trips per year at $1.2K per trip for a 25K five-year leisure-travel LTV; the headline carries a grammar error, 'Gen Z is pours money'."
kind: "slide"
source: "project_Atlas"
image: "https://kellyny.land/creative-assets/project-atlas/sq-4435f3-11.png"
url: "https://kellyny.land/media/project-atlas-sq-4435f3-11"
---

# Market slide from the project_Atlas deck quantifying Gen Z…

_Market slide from the project_Atlas deck quantifying Gen Z leisure-travel behavior along a rising dashed arrow._

> Claims Gen Z takes 4.1 trips per year at $1.2K per trip for a 25K five-year leisure-travel LTV; the headline carries a grammar error, 'Gen Z is pours money'.

![Atlas slide on Gen Z travel spend with three outlined stat cards: 4.1 trips per year, $1.2K per trip, 25K five-year LTV](https://kellyny.land/creative-assets/project-atlas/sq-4435f3-11.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
...especially as Gen Z is pours money into the experience economy.

4.1
Trips per year

$1.2K
Spent on each trip

25K
5-year LTV in Leisure Travel
```

## Provenance

- **Source:** project_Atlas — https://kellyny.land/work/project-atlas
- **File:** https://kellyny.land/creative-assets/project-atlas/sq-4435f3-11.png
- **Description:** Atlas slide on Gen Z travel spend with three outlined stat cards: 4.1 trips per year, $1.2K per trip, 25K five-year LTV


---
[View on kellyny.land](https://kellyny.land/media/project-atlas-sq-4435f3-11)