---
title: "Market sizing slide from the project_Atlas deck…"
description: "Sizes the opportunity at $5.17t TAM in global travel, $1.2t SAM in US leisure and $5b SOM in Gen Z travelers, citing 70m US Gen Z travelers and 1 billion group chats."
kind: "slide"
source: "project_Atlas"
image: "https://kellyny.land/creative-assets/project-atlas/sq-3ff0ea-12.png"
url: "https://kellyny.land/media/project-atlas-sq-3ff0ea-12"
---

# Market sizing slide from the project_Atlas deck…

_Market sizing slide from the project_Atlas deck, funneling global travel spend down to a Gen Z serviceable obtainable market._

> Sizes the opportunity at $5.17t TAM in global travel, $1.2t SAM in US leisure and $5b SOM in Gen Z travelers, citing 70m US Gen Z travelers and 1 billion group chats.

![Atlas market-size slide with nested arcs labeled $5.17t TAM, $1.2t SAM and $5b SOM, plus three yellow Gen Z callout pills](https://kellyny.land/creative-assets/project-atlas/sq-3ff0ea-12.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Atlas

The market is huge, and growing.

$5.17t
TAM Global Travel

$1.2t
SAM: US Leisure

$5b
SOM: Gen Z Travelers

70m US Gen Z travelers
150m TikTok & Group DMs
1 Billion Group Chats
```

## Provenance

- **Source:** project_Atlas — https://kellyny.land/work/project-atlas
- **File:** https://kellyny.land/creative-assets/project-atlas/sq-3ff0ea-12.png
- **Description:** Atlas market-size slide with nested arcs labeled $5.17t TAM, $1.2t SAM and $5b SOM, plus three yellow Gen Z callout pills


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[View on kellyny.land](https://kellyny.land/media/project-atlas-sq-3ff0ea-12)