---
title: "Brand guide pages for Project Atlas (Atlas Travel)…"
description: "Atlas Travel brand guide v1.01 (2025) primary palette: Naples Yellow #F6CC42, Vintage Gold #937000, Jet Black #282828, Marine Layer #9D9D9D."
kind: "slide"
source: "project_Atlas"
image: "https://kellyny.land/creative-assets/project-atlas/sq-3ae2d4-46.png"
url: "https://kellyny.land/media/project-atlas-sq-3ae2d4-46"
---

# Brand guide pages for Project Atlas (Atlas Travel)…

_Brand guide pages for Project Atlas (Atlas Travel), defining the primary palette and its tint ramps alongside secondary colors._

> Atlas Travel brand guide v1.01 (2025) primary palette: Naples Yellow #F6CC42, Vintage Gold #937000, Jet Black #282828, Marine Layer #9D9D9D.

![Two Atlas Travel brand guide pages showing secondary color swatch grids and a named primary palette with hex values](https://kellyny.land/creative-assets/project-atlas/sq-3ae2d4-46.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
BRAND GUIDE — v1.01 — 2025 — ATLAS TRAVEL
Secondary Colors — A brand's primary color palette is crucial for creating a distinct and recognizable identity, as it establishes visual consistency that makes the brand more memorable and impactful.
Color Palette — A brand's primary color palette is crucial for creating a distinct and recognizable identity, as it establishes visual consistency that makes the brand more memorable and impactful.
Naples Yellow #F6CC42 | Vintage Gold #937000 | Jet Black #282828 | Marine Layer #9D9D9D
```

## Provenance

- **Source:** project_Atlas — https://kellyny.land/work/project-atlas
- **File:** https://kellyny.land/creative-assets/project-atlas/sq-3ae2d4-46.png
- **Description:** Two Atlas Travel brand guide pages showing secondary color swatch grids and a named primary palette with hex values


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[View on kellyny.land](https://kellyny.land/media/project-atlas-sq-3ae2d4-46)