---
title: "The DM surface as a consumer would meet it…"
description: "Five phone screens labelled You see a video, DM it to Oddkin, the video is combed and recipes & list created"
kind: "mockup"
source: "I built an AI that watches TikTok and shops Instacart"
image: "https://kellyny.land/images/notion/a5f83804dede9d8c.png"
url: "https://kellyny.land/media/notion-a5f83804dede9d8c"
---

# The DM surface as a consumer would meet it…

_The DM surface as a consumer would meet it: share a recipe video to Oddkin the way you'd share it with a friend, and get a cart back._

![Five phone screens labelled You see a video, DM it to Oddkin, the video is combed and recipes & list created](https://kellyny.land/images/notion/a5f83804dede9d8c.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
You see a video. DM it to Oddkin. the video is combed. recipes & list created.
Oddkin — Active 5m ago. "We're pulling all the spots you need from this video! Hang tight" How to make this amazing recipe! View your recipe & cart.
Gorgeous Green Noodle Soup — Ingredients. Suggestions are based on store availability. Use the full ingredient list to confirm correct items and quantities. 2 skin-on boneless chicken thighs. 1 tbsp chicken powder. Add 10 items to cart.
```

## Provenance

- **Source:** I built an AI that watches TikTok and shops Instacart — https://kellyny.land/thoughts/i-built-an-ai-that-watches-tiktok-and-shops-instacart
- **File:** https://kellyny.land/images/notion/a5f83804dede9d8c.png
- **Description:** Five phone screens labelled You see a video, DM it to Oddkin, the video is combed and recipes & list created


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[View on kellyny.land](https://kellyny.land/media/notion-a5f83804dede9d8c)