---
title: "Fundraising slide listing the product-market-fit evidence investors…"
description: "Slide titled What investors are looking for - PMF with Growth, Market, Value and Usage checklists"
kind: "slide"
source: "Archive"
image: "https://kellyny.land/images/notion/a2bb2da3244e0339.png"
url: "https://kellyny.land/media/notion-a2bb2da3244e0339"
---

# Fundraising slide listing the product-market-fit evidence investors…

_Fundraising slide listing the product-market-fit evidence investors look for across growth, market, value and usage._

![Slide titled What investors are looking for - PMF with Growth, Market, Value and Usage checklists](https://kellyny.land/images/notion/a2bb2da3244e0339.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
What investors are looking for - PMF
Investors are looking for data that confirms product market fit
Growth — Revenue Growth; Logo Growth; High customer win rates; Quick sales cycles
Market — Clear Ideal Customer Profile; Clear target market segment; Validate potential size with existing contracts
Value — Clear value proposition + ability to quantify; Part of a customer's core business processes; High customer willingness to pay; Low logo & gross MRR churn; Net MRR retention > 100%
Usage — High engagement metrics (# of users, frequency of usage, etc.)
```

## Provenance

- **Source:** Archive — https://kellyny.land/media-library
- **File:** https://kellyny.land/images/notion/a2bb2da3244e0339.png
- **Description:** Slide titled What investors are looking for - PMF with Growth, Market, Value and Usage checklists


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