---
title: "Whym fundraising chart placing its seed growth model on the classic…"
description: "Whym pitch chart positioning its seed growth model on the $100M-business ARPA-vs-customers curve alongside Affirm, Afterpay, Klarna, Shopify and Amazon."
kind: "slide"
source: "Archive"
image: "https://kellyny.land/images/notion/7e064ac471b98f0c.png"
url: "https://kellyny.land/media/notion-7e064ac471b98f0c"
---

# Whym fundraising chart placing its seed growth model on the classic…

_Whym fundraising chart placing its seed growth model on the classic elephants-to-flies revenue curve, between the deer and mouse tiers._

> Whym pitch chart positioning its seed growth model on the $100M-business ARPA-vs-customers curve alongside Affirm, Afterpay, Klarna, Shopify and Amazon.

![Chart titled Five Ways to Build a $100M Business plotting ARPA against customer count with animal icons and company labels](https://kellyny.land/images/notion/7e064ac471b98f0c.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Five Ways to Build a $100M Business
ARPA (in $ per year)
$100,000  $10,000  $1,000  $100  $10
# of customers (in 1,000s)
1  10  100  1,000  10,000
(1,000)  (10,000)  (100,000)  (1,000,000)  (10,000,000)
Affirm
Afterpay
Klarna
Shopify
Amazon
Whym's Seed Growth Model
```

## Provenance

- **Source:** Archive — https://kellyny.land/media-library
- **File:** https://kellyny.land/images/notion/7e064ac471b98f0c.png
- **Description:** Chart titled Five Ways to Build a $100M Business plotting ARPA against customer count with animal icons and company labels


---
[View on kellyny.land](https://kellyny.land/media/notion-7e064ac471b98f0c)