---
title: "Where personal apps actually get built — energy and aesthetics…"
description: "Locates the wedge: “lose 5 pounds” is the intersection of the two goals consumers vibe-code apps around."
kind: "diagram"
source: "I built an AI that watches TikTok and shops Instacart"
image: "https://kellyny.land/images/notion/64d454e910e048f7.png"
url: "https://kellyny.land/media/notion-64d454e910e048f7"
---

# Where personal apps actually get built — energy and aesthetics…

_Where personal apps actually get built — energy and aesthetics — and the goal that sits in the overlap._

> Locates the wedge: “lose 5 pounds” is the intersection of the two goals consumers vibe-code apps around.

![User Goals Pareto diagram: overlapping Energy and Aesthetics circles meeting at “Lose 5 pounds”](https://kellyny.land/images/notion/64d454e910e048f7.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
User Goals — PARETO PRINCIPAL. Energy. Aesthetics. Lose 5 pounds.
```

## Provenance

- **Source:** I built an AI that watches TikTok and shops Instacart — https://kellyny.land/thoughts/i-built-an-ai-that-watches-tiktok-and-shops-instacart
- **File:** https://kellyny.land/images/notion/64d454e910e048f7.png
- **Description:** User Goals Pareto diagram: overlapping Energy and Aesthetics circles meeting at “Lose 5 pounds”


---
[View on kellyny.land](https://kellyny.land/media/notion-64d454e910e048f7)