---
title: "Where the cold start moved to: the app got cheap, the data did not"
description: "Slide with a thinking-face emoji reading “So now, there’s a data collection problem.”"
kind: "slide"
source: "project_Oddkin"
image: "https://kellyny.land/images/notion/007537f0b7915121.png"
url: "https://kellyny.land/media/notion-007537f0b7915121"
---

# Where the cold start moved to: the app got cheap, the data did not

_Where the cold start moved to: the app got cheap, the data did not._

![Slide with a thinking-face emoji reading “So now, there’s a data collection problem.”](https://kellyny.land/images/notion/007537f0b7915121.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
So now, there’s a data collection problem. Personal data is fragmented and scattered.
```

## Provenance

- **Source:** project_Oddkin — https://kellyny.land/work/project-oddkin
- **File:** https://kellyny.land/images/notion/007537f0b7915121.png
- **Description:** Slide with a thinking-face emoji reading “So now, there’s a data collection problem.”


---
[View on kellyny.land](https://kellyny.land/media/notion-007537f0b7915121)