---
title: "Go-to-market slide for the Doppel shopping-persona concept…"
description: "Describes the 'Doppel Marketplace' GTM concept of auctioning borrowable creator shopping profiles; mockup uses creator @devanondeck with 3.8M followers and 87.6M likes (illustrative mockup figures)."
kind: "slide"
source: "project_Kookie"
image: "https://kellyny.land/creative-assets/kookie/218.png"
url: "https://kellyny.land/media/kookie-218"
---

# Go-to-market slide for the Doppel shopping-persona concept…

_Go-to-market slide for the Doppel shopping-persona concept, where users borrow a creator's curated 'Doppel' profile to browse the internet through their filters._

> Describes the 'Doppel Marketplace' GTM concept of auctioning borrowable creator shopping profiles; mockup uses creator @devanondeck with 3.8M followers and 87.6M likes (illustrative mockup figures).

![Pitch slide titled 'Shopping as... celebrities, influencers & friends' above a browser mockup of a creator shopping profile](https://kellyny.land/creative-assets/kookie/218.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Shopping as... celebrities, influencers & friends.
Imagine you could see the internet thru the eyes of your fave celeb or influencer for the day? Our GTM strategy includes working with influential community members to pre-define a set of filters for their Doppel. These Doppel's will be highlighted and auctioned inside of 'Doppel Marketplace' where users can 'borrow' the shopping profile for the day. This would be a highly curated experience developed by our partnerships team.
Menswear
Shopping as... devanondeck — outfits x anime — Follow — 83 Following, 3.8M Followers, 87.6M Likes — designer ANIME NERD PERSONAL STYLE ADVOCATE
5 PANEL TRUCKERS — SHOP
Geologie — Skin Yet — Haircare Rooted in Skincare Science — Be Clean. Feel Good. Smell Great. — Find your routine
Devonondeck / Paul / My mask / Incognito
```

## Provenance

- **Source:** project_Kookie — https://kellyny.land/work/kookie
- **File:** https://kellyny.land/creative-assets/kookie/218.png
- **Description:** Pitch slide titled 'Shopping as... celebrities, influencers & friends' above a browser mockup of a creator shopping profile


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[View on kellyny.land](https://kellyny.land/media/kookie-218)