---
title: "KOOKIE concept for swappable shopping identities…"
description: "Uses influencer Bretman Rock as the example shoppable community profile in the KOOKIE concept."
kind: "slide"
source: "project_Kookie"
image: "https://kellyny.land/creative-assets/kookie/215.png"
url: "https://kellyny.land/media/kookie-215"
---

# KOOKIE concept for swappable shopping identities…

_KOOKIE concept for swappable shopping identities, letting a shopper pre-build filter profiles or borrow a community profile for the day._

> Uses influencer Bretman Rock as the example shoppable community profile in the KOOKIE concept.

![KOOKIE slide 'Today, I'm shopping as...' with a Shop as profile picker showing illustrated avatars and a Confirm button](https://kellyny.land/creative-assets/kookie/215.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Today, I'm shopping as...
Pre-build a set of shopping filters for yourself, your kids or partner.
Select from a community of shopping profiles and shop as someone else for the day.
Start over. Shop as if the internet knew you with a DayOne profile.
Shop as
Bretman Rock
Confirm
Search by Name
Incognito  Lilly
Search stories from Vogue  SIGN IN
TRENDING SHOES FOR FALL  SEARCH
```

## Provenance

- **Source:** project_Kookie — https://kellyny.land/work/kookie
- **File:** https://kellyny.land/creative-assets/kookie/215.png
- **Description:** KOOKIE slide 'Today, I'm shopping as...' with a Shop as profile picker showing illustrated avatars and a Confirm button


---
[View on kellyny.land](https://kellyny.land/media/kookie-215)