---
title: "TAM/SAM/SOM market-sizing slide from the Kookie pitch…"
description: "Kookie market sizing claims: $326 billion browser market, 4.6B browser users, 2.14B online shoppers, 100M early adopters, ChatGPT at 100 million users and Brave Browser at 57 million users."
kind: "slide"
source: "project_Kookie"
image: "https://kellyny.land/creative-assets/kookie/213.png"
url: "https://kellyny.land/media/kookie-213"
---

# TAM/SAM/SOM market-sizing slide from the Kookie pitch…

_TAM/SAM/SOM market-sizing slide from the Kookie pitch, framing a $326 billion browser market funnelling down to 100M early adopters._

> Kookie market sizing claims: $326 billion browser market, 4.6B browser users, 2.14B online shoppers, 100M early adopters, ChatGPT at 100 million users and Brave Browser at 57 million users.

![Market-sizing slide with concentric circles: 4.6B browser users, 2.14B online shoppers, 100M early adopters](https://kellyny.land/creative-assets/kookie/213.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Size of $326 billion Browser Market
4.6B Browser Users
2.14B Online Shoppers
100M Early Adopters
TAM — Global browser market. Number of Daily Active Users.
SAM — Global shoppers that buy online.
SOM — Chat GPT now has 100 million users as a specialized interface for the market.
Brave Browser has 57 million users today.
```

## Provenance

- **Source:** project_Kookie — https://kellyny.land/work/kookie
- **File:** https://kellyny.land/creative-assets/kookie/213.png
- **Description:** Market-sizing slide with concentric circles: 4.6B browser users, 2.14B online shoppers, 100M early adopters


---
[View on kellyny.land](https://kellyny.land/media/kookie-213)