---
title: "Why-now slide for KOOKIE, arguing that shoppers can finally own and…"
description: "KOOKIE 'Why Now' slide in purple, with phone mockups of Saks Off 5th Instagram posts and stories fanned across the right"
kind: "slide"
source: "project_Kookie"
image: "https://kellyny.land/creative-assets/kookie/209.png"
url: "https://kellyny.land/media/kookie-209"
---

# Why-now slide for KOOKIE, arguing that shoppers can finally own and…

_Why-now slide for KOOKIE, arguing that shoppers can finally own and train the identity cookie that shops on their behalf._

![KOOKIE 'Why Now' slide in purple, with phone mockups of Saks Off 5th Instagram posts and stories fanned across the right](https://kellyny.land/creative-assets/kookie/209.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
WHY NOW
For the first time in the history of the internet...
...we have the opportunity to create a new identity (cookie) for ourselves online - one we can see, change and train to shop for us.
The WANT LIST
saksoff5th  Posts  Follow  Send message
saksoff5th Old Saint Nick has a new look this year. Finish your gifting haul with the ultimate gift guide at the link in our bio. #SaksOff5TH
55 likes  View all 4 comments
What each sign needs in the New Year... CAPRICORN-ARIES
BEST... Beauty - Prep and prime your beauty routine by price. TAP TO SHOP
Watch full reel
```

## Provenance

- **Source:** project_Kookie — https://kellyny.land/work/kookie
- **File:** https://kellyny.land/creative-assets/kookie/209.png
- **Description:** KOOKIE 'Why Now' slide in purple, with phone mockups of Saks Off 5th Instagram posts and stories fanned across the right


---
[View on kellyny.land](https://kellyny.land/media/kookie-209)