---
title: "User persona slide from the Dutch project describing Emma…"
description: "Dutch persona slide \"Meet Emma, 29\" with traits, star attributes and a scenario quote beside a portrait"
kind: "slide"
source: "project_Dutch"
image: "https://kellyny.land/creative-assets/dutch/sq-cc0c87-3.png"
url: "https://kellyny.land/media/dutch-sq-cc0c87-3"
---

# User persona slide from the Dutch project describing Emma…

_User persona slide from the Dutch project describing Emma, a 29-year-old LA professional who wants first-date payments handled without awkwardness._

![Dutch persona slide "Meet Emma, 29" with traits, star attributes and a scenario quote beside a portrait](https://kellyny.land/creative-assets/dutch/sq-cc0c87-3.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
Meet Emma, 29. Independent professional living in LA, works in media, uses dating apps occasionally. Prefers financial clarity and fairness on first dates. Wants to avoid awkward money conversations. Seeks mutual respect in relationships from the start. Values convenience and modern solutions. Tech-comfortable. Values equality. Financially savvy. Emma's Scenario: "I have plans to meet someone new for dinner. I'm tired of the awkward post-dinner shuffle - 'Should I Venmo you?' 'Do you want to split it?' It always feels weird, especially on a first date. I want a way to take care of the awkwardness upfront while signaling equality and mutual respect."
```

## Provenance

- **Source:** project_Dutch — https://kellyny.land/work/dutch
- **File:** https://kellyny.land/creative-assets/dutch/sq-cc0c87-3.png
- **Description:** Dutch persona slide "Meet Emma, 29" with traits, star attributes and a scenario quote beside a portrait


---
[View on kellyny.land](https://kellyny.land/media/dutch-sq-cc0c87-3)