---
title: "Shopper Forecast 2020"
publication: "WGSN"
kind: "Feature"
year: "2020"
status: "offline"
subject: "Kelly Nyland"
url: "https://kellyny.land/media/citations/wgsn-2020-shopper-forecast-2020"
---

# Shopper Forecast 2020

**WGSN** · Feature · 2020

_Subscription report — no public URL; Whym named, Kelly not named_

## What this establishes

WGSN’s annual retail-strategy forecast covers Whym in its conversational-commerce section: “in November 2019, two ex-Snapchat execs launched Whym, a ‘first-of-its-kind text boutique’ where shoppers place orders via text message.” Kelly is one of the two founders referred to; she is not named in the line.

## Excerpt

> “in November 2019, two ex-Snapchat execs launched Whym, a “first-of-its-kind text boutique” where shoppers place orders via text message”

— WGSN, 2020

_Short excerpt quoted for identification and attribution. The full article remains with its publisher; follow the canonical link to read it._

## Where to find it

No working public copy has been found, live or archived. This record is what stands.

- **Canonical:** _no public URL on record_
- **Archived:** _not archived, and no canonical URL is on record — the details above are the whole citation_


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Citation record maintained by Kelly Nyland — https://kellyny.land/media/citations