---
title: "The marketing genius behind Snap's new Spectacles"
publication: "Vox"
kind: "Feature"
year: "2016"
author: "Kurt Wagner"
canonical: "https://www.vox.com/2016/11/20/13688096/snap-snapchat-spectacles-marketing-success"
archive: "https://web.archive.org/web/20260821112015/https://www.vox.com/2016/11/20/13688096/snap-snapchat-spectacles-marketing-success"
status: "live"
subject: "Kelly Nyland"
url: "https://kellyny.land/media/citations/vox-2016-the-marketing-genius-behind-snaps-new-spectacles"
---

# The marketing genius behind Snap's new Spectacles

**Vox** · Feature · 2016 · by Kurt Wagner

## Excerpt

> “The marketing genius behind Snap's new Spectacles is something we haven't seen in a long, long time. We all want a pair.”

— Kurt Wagner, Vox, 2016

_Short excerpt quoted for identification and attribution. The full article remains with its publisher; follow the canonical link to read it._

## Where to find it

The publisher’s own page resolves today.

- **Canonical:** https://www.vox.com/2016/11/20/13688096/snap-snapchat-spectacles-marketing-success
- **Archived:** https://web.archive.org/web/20260821112015/https://www.vox.com/2016/11/20/13688096/snap-snapchat-spectacles-marketing-success (captured 2026-08-21)


---
Citation record maintained by Kelly Nyland — https://kellyny.land/media/citations