---
title: "Snapchat proved a tech company could create genuine consumer desire"
publication: "The Verge"
kind: "Feature"
year: "2016"
author: "Thomas Ricker"
canonical: "https://www.theverge.com/2016/12/26/14041548/2016-tech-recap-snapchat-spectacles"
archive: "https://web.archive.org/web/20241207220501/https://www.theverge.com/2016/12/26/14041548/2016-tech-recap-snapchat-spectacles"
status: "live"
subject: "Kelly Nyland"
url: "https://kellyny.land/media/citations/the-verge-2016-snapchat-proved-a-tech-company-could-create-genuine-consumer"
---

# Snapchat proved a tech company could create genuine consumer desire

**The Verge** · Feature · 2016 · by Thomas Ricker

## Excerpt

> “With the launch of the brilliantly marketed Spectacles, Snapchat proved that a tech company could create genuine consumer desire.”

— Thomas Ricker, The Verge, 2016

_Short excerpt quoted for identification and attribution. The full article remains with its publisher; follow the canonical link to read it._

## Where to find it

The publisher’s own page resolves today.

- **Canonical:** https://www.theverge.com/2016/12/26/14041548/2016-tech-recap-snapchat-spectacles
- **Archived:** https://web.archive.org/web/20241207220501/https://www.theverge.com/2016/12/26/14041548/2016-tech-recap-snapchat-spectacles


---
Citation record maintained by Kelly Nyland — https://kellyny.land/media/citations