---
title: "Ex-Snap employees raise $4.3M for conversational commerce startup Whym"
publication: "TechCrunch"
kind: "Feature"
year: "2021"
author: "Kelly Nyland"
canonical: "https://techcrunch.com/2021/12/13/ex-snap-employees-raise-4m-for-conversational-commerce-startup-whym/"
archive: "https://web.archive.org/web/20250722153152/https://techcrunch.com/2021/12/13/ex-snap-employees-raise-4m-for-conversational-commerce-startup-whym/"
status: "live"
subject: "Kelly Nyland"
url: "https://kellyny.land/media/citations/techcrunch-2021-ex-snap-employees-raise-4-3m-for-conversational-commerce"
---

# Ex-Snap employees raise $4.3M for conversational commerce startup Whym

**TechCrunch** · Feature · 2021 · by Kelly Nyland

## Excerpt

> “I realized through that journey that messaging was going to become a really important part of social shopping in the future.”

— Kelly Nyland, TechCrunch, 2021

_Short excerpt quoted for identification and attribution. The full article remains with its publisher; follow the canonical link to read it._

## Where to find it

The publisher’s own page resolves today.

- **Canonical:** https://techcrunch.com/2021/12/13/ex-snap-employees-raise-4m-for-conversational-commerce-startup-whym/
- **Archived:** https://web.archive.org/web/20250722153152/https://techcrunch.com/2021/12/13/ex-snap-employees-raise-4m-for-conversational-commerce-startup-whym/


---
Citation record maintained by Kelly Nyland — https://kellyny.land/media/citations