---
title: "Two South Bay women create flower power with a floral subscription service"
publication: "Southbay Magazine"
kind: "Feature"
year: "2019"
author: "Eliza Krpoyan"
canonical: "https://www.oursouthbay.com/two-south-bay-women-create-flower-power-with-a-floral-subscription-service/"
archive: "https://web.archive.org/web/20230129162023/https://southbay.goldenstate.is/two-south-bay-women-create-flower-power-with-a-floral-subscription-service/"
status: "live"
subject: "Kelly Nyland"
url: "https://kellyny.land/media/citations/southbay-magazine-2019-two-south-bay-women-create-flower-power-with-a-floral"
---

# Two South Bay women create flower power with a floral subscription service

**Southbay Magazine** · Feature · 2019 · by Eliza Krpoyan

## What this establishes

A local-magazine profile of Petalfox that treats Kelly as its subject rather than covering a product she marketed. It names her as founder and CEO, and it is one of the few pieces that records the founding motivation in her own words — the pull away from screens toward something physical and recurring. Useful precisely because it is not tech-press coverage.

## Excerpt

> “I love flowers. It was simple. Why can't I have flowers in my space everyday?”

— Kelly Nyland, Southbay Magazine, 2019

_Short excerpt quoted for identification and attribution. The full article remains with its publisher; follow the canonical link to read it._

## Where to find it

The publisher’s own page resolves today.

- **Canonical:** https://www.oursouthbay.com/two-south-bay-women-create-flower-power-with-a-floral-subscription-service/
- **Archived:** https://web.archive.org/web/20230129162023/https://southbay.goldenstate.is/two-south-bay-women-create-flower-power-with-a-floral-subscription-service/
- **Also archived:** https://southbay.goldenstate.is/two-south-bay-women-create-flower-power-with-a-floral-subscription-service/
- **Local copy:** held offline for verification only. Not published, not downloadable — the article belongs to its publisher.


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Citation record maintained by Kelly Nyland — https://kellyny.land/media/citations