---
title: "BB-8 by Sphero — Force Friday Snapchat Launch"
publication: "Shorty Awards"
kind: "Award"
year: "2016"
canonical: "https://shortyawards.com/8th/bb-8-by-sphero-force-friday-snapchat-launch"
archive: "https://web.archive.org/web/20260420091609/https://shortyawards.com/8th/bb-8-by-sphero-force-friday-snapchat-launch"
status: "live"
subject: "Kelly Nyland"
url: "https://kellyny.land/media/citations/shorty-awards-2016-bb-8-by-sphero-force-friday-snapchat-launch"
---

# BB-8 by Sphero — Force Friday Snapchat Launch

**Shorty Awards** · Award · 2016

## What this establishes

The 8th Annual Shorty Awards entry for the BB-8 Force Friday Snapchat launch, submitted in Influencer & Celebrity Campaign and Snapchat. Its value here is the credits block: it names Kelly as SVP Global Marketing, Creative & Experience at Sphero, next to named colleagues at Sphero and at Naritiv. Most coverage of this campaign names the droid and not the people who launched it — this is the third-party page that records her role.

## Excerpt

> “Kelly Nyland — SVP Global Marketing, Creative & Experience at Sphero”

— Shorty Awards, 2016

_Short excerpt quoted for identification and attribution. The full article remains with its publisher; follow the canonical link to read it._

## Where to find it

The publisher’s own page resolves today.

- **Canonical:** https://shortyawards.com/8th/bb-8-by-sphero-force-friday-snapchat-launch
- **Archived:** https://web.archive.org/web/20260420091609/https://shortyawards.com/8th/bb-8-by-sphero-force-friday-snapchat-launch


---
Citation record maintained by Kelly Nyland — https://kellyny.land/media/citations