---
title: "SMS is the new email: DTC brands are getting into text messaging"
publication: "Modern Retail"
kind: "Feature"
year: "2021"
canonical: "https://www.modernretail.co/retailers/sms-is-the-new-email-dtc-brands-are-getting-into-text-messaging/"
archive: "https://web.archive.org/web/20260611160505/https://www.modernretail.co/retailers/sms-is-the-new-email-dtc-brands-are-getting-into-text-messaging/"
status: "live"
subject: "Kelly Nyland"
url: "https://kellyny.land/media/citations/modern-retail-2021-sms-is-the-new-email-dtc-brands-are-getting-into-text"
---

# SMS is the new email: DTC brands are getting into text messaging

**Modern Retail** · Feature · 2021

_No excerpt is published here. Follow the canonical link to read the piece at its source._

## Where to find it

The publisher’s own page resolves today.

- **Canonical:** https://www.modernretail.co/retailers/sms-is-the-new-email-dtc-brands-are-getting-into-text-messaging/
- **Archived:** https://web.archive.org/web/20260611160505/https://www.modernretail.co/retailers/sms-is-the-new-email-dtc-brands-are-getting-into-text-messaging/


---
Citation record maintained by Kelly Nyland — https://kellyny.land/media/citations