---
title: "Why Spectacles will succeed where Google Glass failed"
publication: "Ad Age"
kind: "Feature"
year: "2016"
canonical: "https://adage.com/article/guest-columnists/snapchat-s-spectacles-succeed-google-glass-failed/306013"
archive: "https://web.archive.org/web/20250821045445/https://adage.com/article/guest-columnists/snapchat-s-spectacles-succeed-google-glass-failed/306013/"
status: "live"
subject: "Kelly Nyland"
url: "https://kellyny.land/media/citations/ad-age-2016-why-spectacles-will-succeed-where-google-glass-failed"
---

# Why Spectacles will succeed where Google Glass failed

**Ad Age** · Feature · 2016

_No excerpt is published here. Follow the canonical link to read the piece at its source._

## Where to find it

The publisher’s own page resolves today.

- **Canonical:** https://adage.com/article/guest-columnists/snapchat-s-spectacles-succeed-google-glass-failed/306013
- **Archived:** https://web.archive.org/web/20250821045445/https://adage.com/article/guest-columnists/snapchat-s-spectacles-succeed-google-glass-failed/306013/


---
Citation record maintained by Kelly Nyland — https://kellyny.land/media/citations