---
title: "How the startup behind the hottest new Star Wars toy preps for the holidays"
publication: "Ad Age"
kind: "Feature"
year: "2015"
canonical: "https://adage.com/article/cmo-strategy/startup-bb-8-prepping-holidays/300312"
archive: "https://web.archive.org/web/20230402095619/https://adage.com/article/cmo-strategy/startup-bb-8-prepping-holidays/300312"
status: "live"
subject: "Kelly Nyland"
url: "https://kellyny.land/media/citations/ad-age-2015-how-the-startup-behind-the-hottest-new-star-wars-toy-preps-for-the"
---

# How the startup behind the hottest new Star Wars toy preps for the holidays

**Ad Age** · Feature · 2015

_No excerpt is published here. Follow the canonical link to read the piece at its source._

## Where to find it

The publisher’s own page resolves today.

- **Canonical:** https://adage.com/article/cmo-strategy/startup-bb-8-prepping-holidays/300312
- **Archived:** https://web.archive.org/web/20230402095619/https://adage.com/article/cmo-strategy/startup-bb-8-prepping-holidays/300312


---
Citation record maintained by Kelly Nyland — https://kellyny.land/media/citations