---
title: "Overview board of the Sphero BB-8 App-Enabled Droid launch campaign…"
description: "BB-8 App-Enabled Droid launch dated September 4, 2015 (Force Friday); campaign press kit hosted at brandfolder.com/BB8. A PR-contact block with a name and phone number appears but is too small to read reliably and was not transcribed."
kind: "slide"
source: "BB-8"
image: "https://kellyny.land/creative-assets/bb8/80.png"
url: "https://kellyny.land/media/bb8-80"
---

# Overview board of the Sphero BB-8 App-Enabled Droid launch campaign…

_Overview board of the Sphero BB-8 App-Enabled Droid launch campaign, showing the 'This is the droid you're looking for' creative system across display banners, press one-sheet, feature tiles and Force Friday social._

> BB-8 App-Enabled Droid launch dated September 4, 2015 (Force Friday); campaign press kit hosted at brandfolder.com/BB8. A PR-contact block with a name and phone number appears but is too small to read reliably and was not transcribed.

![Contact sheet of Star Wars BB-8 app-enabled droid campaign assets: banners, one-sheet, social tiles and lifestyle photos](https://kellyny.land/creative-assets/bb8/80.png)

## Text in this image

Transcribed from the asset and checked against the record. Figures are reproduced as printed.

```
STAR WARS — THIS IS THE DROID YOU'RE LOOKING FOR — BB-8(TM) APP-ENABLED DROID — Disney — sphero
BLUETOOTH SMART / 60 min BATTERY LIFE / APP-ENABLED / INDUCTIVE CHARGING / GYROSCOPIC PROPULSION / 30m RANGE
GET BB-8(TM)
Meet BB-8 - the app-enabled Droid whose movements and personality are as authentic as they are advanced. Based on your interactions, BB-8 will show a range of expressions and perk up when you give voice commands. Watch your Droid explore autonomously, guide BB-8 yourself, or create and view holographic recordings. BB-8 is more than a toy - it's your companion.
AUTHENTIC MOVEMENT — GUIDE YOUR BB-8 WITH A SMARTPHONE OR TABLET
LISTENS & RESPONDS — BB-8 RECOGNIZES AND REACTS TO YOUR VOICE
AUTONOMOUS BEHAVIOR — BB-8 HAS A MIND OF HIS OWN - EXPLORE THE STAR WARS GALAXY TOGETHER
HOLOGRAPHIC COMMUNICATION — RECORD, SEND, AND VIEW VIRTUAL HOLOGRAPHIC VIDEOS WITH BB-8
ADAPTIVE PERSONALITY — YOUR BB-8'S UNIQUE ATTITUDE AND ACTIONS EVOLVE AS YOU INTERACT
THE APP IS STRONG WITH THIS ONE
SEND A HOLOGRAM. OR JUST CALL.
BB-8 APP-ENABLED DROID(TM) POWERED BY SPHERO
LAUNCH : SEPTEMBER 4, 2015 — SEE BB-8 IN ACTION AT SPHERO.COM/STARWARS
PRESS KIT: brandfolder.com/BB8 | RETAILERS: sphero.com/retail-partners
SKILLWARE — APP-ENABLED GUIDANCE VOICE INTERACTION; TRAITWARE — ENGAGING PERSONALITY LEGENDARY LOYALTY; HARDWARE — EXTREMELY AGILE EXCEPTIONALLY DURABLE; INDUCTIVE CHARGING — WIRELESS POWER TRANSFER ELECTROMAGNETIC FIELD
STAR WARS FORCE FRIDAY — FOLLOW US ON SNAPCHAT AT GOSPHERO
(c) & TM Lucasfilm Ltd.
```

## Provenance

- **Source:** BB-8 — https://kellyny.land/work/bb8
- **File:** https://kellyny.land/creative-assets/bb8/80.png
- **Description:** Contact sheet of Star Wars BB-8 app-enabled droid campaign assets: banners, one-sheet, social tiles and lifestyle photos


---
[View on kellyny.land](https://kellyny.land/media/bb8-80)