--- title: "Media Library" description: "An archive of product shots, campaign images and hardware from twenty years of consumer-electronics launches — Parrot, Sphero, Snap, Whym and more." author: "Kelly Nyland" url: "https://kellyny.land/media-library" --- # Media Library > Images featured across twenty years of consumer hardware and software launches. ## Products Launched — Hardware & Physical Products - **Soundwall NXT Speaker**: Soundwall NXT Speaker (MUSIC, Third Party) — https://kellyny.land/images/library/products-launched/soundwall-nxt-speaker.png · [source file](/images/library/products-launched/soundwall-nxt-speaker.png) - **PARROT CK3100**: PARROT CK3100 (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-ck3100.png · [source file](/images/library/products-launched/parrot-ck3100.png) - **PARROT AR.DRONE II CAMO**: PARROT AR.DRONE II CAMO (Parrot, DRONE) — https://kellyny.land/images/library/products-launched/parrot-ar-drone-ii-camo.png · [source file](/images/library/products-launched/parrot-ar-drone-ii-camo.png) - **PARROT AR Drone Orange**: PARROT AR Drone Orange (Parrot, DRONE) — https://kellyny.land/images/library/products-launched/parrot-ar-drone-orange.png · [source file](/images/library/products-launched/parrot-ar-drone-orange.png) - **PARROT AR Drone Green**: PARROT AR Drone Green (Parrot, DRONE) — https://kellyny.land/images/library/products-launched/parrot-ar-drone-green.png · [source file](/images/library/products-launched/parrot-ar-drone-green.png) - **PARROT AR Drone Blue**: PARROT AR Drone Blue (Parrot, DRONE) — https://kellyny.land/images/library/products-launched/parrot-ar-drone-blue.png · [source file](/images/library/products-launched/parrot-ar-drone-blue.png) - **ROLI SEABOARD**: ROLI SEABOARD (MUSIC, ROLI) — https://kellyny.land/images/library/products-launched/roli-seaboard.png · [source file](/images/library/products-launched/roli-seaboard.png) - **SPHERO ROBOT BALL**: SPHERO ROBOT BALL (Robot, Sphero) — https://kellyny.land/images/library/products-launched/sphero-robot-ball.png · [source file](/images/library/products-launched/sphero-robot-ball.png) - **SPHERO OLLIE SPINE RAMP**: SPHERO OLLIE SPINE RAMP (Sphero, Accessories) — https://kellyny.land/images/library/products-launched/sphero-ollie-spine-ramp.png · [source file](/images/library/products-launched/sphero-ollie-spine-ramp.png) - **SPHERO OLLIE NUBBY ALL**: SPHERO OLLIE NUBBY ALL (Sphero, Accessories) — https://kellyny.land/images/library/products-launched/sphero-ollie-nubby-all.png · [source file](/images/library/products-launched/sphero-ollie-nubby-all.png) - **SPHERO OLLIE DARKSIDE**: SPHERO OLLIE DARKSIDE (Robot, Sphero) — https://kellyny.land/images/library/products-launched/sphero-ollie-darkside.png · [source file](/images/library/products-launched/sphero-ollie-darkside.png) - **SPHERO OLLIE**: SPHERO OLLIE (Robot, Sphero) — https://kellyny.land/images/library/products-launched/sphero-ollie.png · [source file](/images/library/products-launched/sphero-ollie.png) - **SPHERO OLLIE NUBBY**: SPHERO OLLIE NUBBY (Sphero, Accessories) — https://kellyny.land/images/library/products-launched/sphero-ollie-nubby.png · [source file](/images/library/products-launched/sphero-ollie-nubby.png) - **SPHERO NUBBY**: SPHERO NUBBY (Sphero, Accessories) — https://kellyny.land/images/library/products-launched/sphero-nubby.png · [source file](/images/library/products-launched/sphero-nubby.png) - **SPHERO NUBBY TREK**: SPHERO NUBBY TREK (Sphero, Accessories) — https://kellyny.land/images/library/products-launched/sphero-nubby-trek.png · [source file](/images/library/products-launched/sphero-nubby-trek.png) - **SPHERO MINI BAG**: SPHERO MINI BAG (Sphero, Accessories) — https://kellyny.land/images/library/products-launched/sphero-mini-bag.png · [source file](/images/library/products-launched/sphero-mini-bag.png) - **SPHERO DARKSIDE RAMP**: SPHERO DARKSIDE RAMP (Sphero, Accessories) — https://kellyny.land/images/library/products-launched/sphero-darkside-ramp.png · [source file](/images/library/products-launched/sphero-darkside-ramp.png) - **SPHERO SPRK**: SPHERO SPRK (Robot, Sphero) — https://kellyny.land/images/library/products-launched/sphero-sprk.png · [source file](/images/library/products-launched/sphero-sprk.png) - **SPHERO CHARIOT**: SPHERO CHARIOT (Sphero, Accessories) — https://kellyny.land/images/library/products-launched/sphero-chariot.png · [source file](/images/library/products-launched/sphero-chariot.png) - **SPHERO STAR WARS BB8**: SPHERO STAR WARS BB8 (Robot, Sphero) — https://kellyny.land/images/library/products-launched/sphero-star-wars-bb8.png · [source file](/images/library/products-launched/sphero-star-wars-bb8.png) - **SPHERO BALL PARK**: SPHERO BALL PARK (Sphero, Accessories) — https://kellyny.land/images/library/products-launched/sphero-ball-park.png · [source file](/images/library/products-launched/sphero-ball-park.png) - **SPHERO APPLE**: SPHERO APPLE (Robot, Sphero) — https://kellyny.land/images/library/products-launched/sphero-apple.png · [source file](/images/library/products-launched/sphero-apple.png) - **SNAPCHAT SPECTACLES SUNGLASSES CORAL**: SNAPCHAT SPECTACLES SUNGLASSES CORAL (Snapchat, CAMERA) — https://kellyny.land/images/library/products-launched/snapchat-spectacles-sunglasses-coral.png · [source file](/images/library/products-launched/snapchat-spectacles-sunglasses-coral.png) - **Snapchat Spectacles Snapbot**: Snapchat Spectacles Snapbot (Snapchat, CAMERA) — https://kellyny.land/images/library/products-launched/snapchat-spectacles-snapbot.png · [source file](/images/library/products-launched/snapchat-spectacles-snapbot.png) - **SNAPCHAT SPECTACLES CAMERA GLASSES TEAL**: SNAPCHAT SPECTACLES CAMERA GLASSES TEAL (Snapchat, CAMERA) — https://kellyny.land/images/library/products-launched/snapchat-spectacles-camera-glasses-teal.png · [source file](/images/library/products-launched/snapchat-spectacles-camera-glasses-teal.png) - **SNAPCHAT SNAP SPECTACLES BLACK**: SNAPCHAT SNAP SPECTACLES BLACK (Snapchat, CAMERA) — https://kellyny.land/images/library/products-launched/snapchat-snap-spectacles-black.png · [source file](/images/library/products-launched/snapchat-snap-spectacles-black.png) - **PARROT ZIKMU II**: PARROT ZIKMU II (Parrot, MUSIC) — https://kellyny.land/images/library/products-launched/parrot-zikmu-ii.png · [source file](/images/library/products-launched/parrot-zikmu-ii.png) - **PARROT ZIKMU SOLO**: PARROT ZIKMU SOLO (Parrot, MUSIC) — https://kellyny.land/images/library/products-launched/parrot-zikmu-solo.png · [source file](/images/library/products-launched/parrot-zikmu-solo.png) - **PARROT TEXT MESSAGE FRAME**: PARROT TEXT MESSAGE FRAME (Parrot, CAMERA) — https://kellyny.land/images/library/products-launched/parrot-text-message-frame.png · [source file](/images/library/products-launched/parrot-text-message-frame.png) - **PARROT ZIK**: PARROT ZIK (Parrot, MUSIC) — https://kellyny.land/images/library/products-launched/parrot-zik.png · [source file](/images/library/products-launched/parrot-zik.png) - **PARROT ZIKMU GOLD**: PARROT ZIKMU GOLD (Parrot, MUSIC) — https://kellyny.land/images/library/products-launched/parrot-zikmu-gold.png · [source file](/images/library/products-launched/parrot-zikmu-gold.png) - **PARROT STARK LIMITED EDITION ROYAL GLAMESTERS I I**: PARROT STARK LIMITED EDITION ROYAL GLAMESTERS I I (Parrot, MUSIC) — https://kellyny.land/images/library/products-launched/parrot-stark-limited-edition-royal-glamesters-i-i.png · [source file](/images/library/products-launched/parrot-stark-limited-edition-royal-glamesters-i-i.png) - **PARROT STARK LIMITED EDITION GRAFFITI**: PARROT STARK LIMITED EDITION GRAFFITI (Parrot, MUSIC) — https://kellyny.land/images/library/products-launched/parrot-stark-limited-edition-graffiti.png · [source file](/images/library/products-launched/parrot-stark-limited-edition-graffiti.png) - **PARROT STARK LIMITED EDITION ROYAL GLAMESTERS I**: PARROT STARK LIMITED EDITION ROYAL GLAMESTERS I (Parrot, MUSIC) — https://kellyny.land/images/library/products-launched/parrot-stark-limited-edition-royal-glamesters-i.png · [source file](/images/library/products-launched/parrot-stark-limited-edition-royal-glamesters-i.png) - **PARROT STARK LIMITED EDITION GRAFFITI II**: PARROT STARK LIMITED EDITION GRAFFITI II (Parrot, MUSIC) — https://kellyny.land/images/library/products-launched/parrot-stark-limited-edition-graffiti-ii.png · [source file](/images/library/products-launched/parrot-stark-limited-edition-graffiti-ii.png) - **PARROT MKI9200**: PARROT MKI9200 (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-mki9200.png · [source file](/images/library/products-launched/parrot-mki9200.png) - **PARROT PARTY WHITE**: PARROT PARTY WHITE (Parrot, MUSIC) — https://kellyny.land/images/library/products-launched/parrot-party-white.png · [source file](/images/library/products-launched/parrot-party-white.png) - **PARROT PARTY WHITE WITH NFC**: PARROT PARTY WHITE WITH NFC (Parrot, MUSIC) — https://kellyny.land/images/library/products-launched/parrot-party-white-with-nfc.png · [source file](/images/library/products-launched/parrot-party-white-with-nfc.png) - **PARROT BLUETOOTH SPEAKER SYSTEM**: PARROT BLUETOOTH SPEAKER SYSTEM (Parrot, MUSIC) — https://kellyny.land/images/library/products-launched/parrot-bluetooth-speaker-system.png · [source file](/images/library/products-launched/parrot-bluetooth-speaker-system.png) - **PARROT MK6000**: PARROT MK6000 (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-mk6000.png · [source file](/images/library/products-launched/parrot-mk6000.png) - **PARROT MKI9100**: PARROT MKI9100 (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-mki9100.png · [source file](/images/library/products-launched/parrot-mki9100.png) - **PARROT MINIKIT**: PARROT MINIKIT (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-minikit.png · [source file](/images/library/products-launched/parrot-minikit.png) - **PARROT MKI9000**: PARROT MKI9000 (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-mki9000.png · [source file](/images/library/products-launched/parrot-mki9000.png) - **PARROT MINIKIT PLUS**: PARROT MINIKIT PLUS (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-minikit-plus.png · [source file](/images/library/products-launched/parrot-minikit-plus.png) - **PARROT MINIKIT PLUS (2)**: PARROT MINIKIT PLUS (2) (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-minikit-plus-2.png · [source file](/images/library/products-launched/parrot-minikit-plus-2.png) - **PARROT MINIKIT SMART**: PARROT MINIKIT SMART (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-minikit-smart.png · [source file](/images/library/products-launched/parrot-minikit-smart.png) - **PARROT IPHOTO FRAME LINEUP**: PARROT IPHOTO FRAME LINEUP (Parrot, CAMERA) — https://kellyny.land/images/library/products-launched/parrot-iphoto-frame-lineup.png · [source file](/images/library/products-launched/parrot-iphoto-frame-lineup.png) - **PARROT MINIKIT CHIC**: PARROT MINIKIT CHIC (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-minikit-chic.png · [source file](/images/library/products-launched/parrot-minikit-chic.png) - **PARROT IPHOTO FRAME MINI**: PARROT IPHOTO FRAME MINI (Parrot, CAMERA) — https://kellyny.land/images/library/products-launched/parrot-iphoto-frame-mini.png · [source file](/images/library/products-launched/parrot-iphoto-frame-mini.png) - **PARROT IPHOTO FRAME LEATHER**: PARROT IPHOTO FRAME LEATHER (Parrot, CAMERA) — https://kellyny.land/images/library/products-launched/parrot-iphoto-frame-leather.png · [source file](/images/library/products-launched/parrot-iphoto-frame-leather.png) - **PARROT IPHOTO FRAME BY ANDRE PUTMAN**: PARROT IPHOTO FRAME BY ANDRE PUTMAN (Parrot, CAMERA) — https://kellyny.land/images/library/products-launched/parrot-iphoto-frame-by-andre-putman.png · [source file](/images/library/products-launched/parrot-iphoto-frame-by-andre-putman.png) - **PARROT IPHOTO FRAME GRANDE SPECCHIO BY MARTIN SZEKELY**: PARROT IPHOTO FRAME GRANDE SPECCHIO BY MARTIN SZEKELY (Parrot, CAMERA) — https://kellyny.land/images/library/products-launched/parrot-iphoto-frame-grande-specchio-by-martin-szekely.png · [source file](/images/library/products-launched/parrot-iphoto-frame-grande-specchio-by-martin-szekely.png) - **PARROT IPHOTO FRAME COMPOSITE**: PARROT IPHOTO FRAME COMPOSITE (Parrot, CAMERA) — https://kellyny.land/images/library/products-launched/parrot-iphoto-frame-composite.png · [source file](/images/library/products-launched/parrot-iphoto-frame-composite.png) - **PARROT IPHOTO FRAME DIA BY NO DESIGN**: PARROT IPHOTO FRAME DIA BY NO DESIGN (Parrot, CAMERA) — https://kellyny.land/images/library/products-launched/parrot-iphoto-frame-dia-by-no-design.png · [source file](/images/library/products-launched/parrot-iphoto-frame-dia-by-no-design.png) - **PARROT FLOWER POWER**: PARROT FLOWER POWER (Parrot, IOT) — https://kellyny.land/images/library/products-launched/parrot-flower-power.png · [source file](/images/library/products-launched/parrot-flower-power.png) - **PARROT INSTALLED HANDSFREE CAR KIT**: PARROT INSTALLED HANDSFREE CAR KIT (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-installed-handsfree-car-kit.png · [source file](/images/library/products-launched/parrot-installed-handsfree-car-kit.png) - **PARROT DRIVER HEADSET**: PARROT DRIVER HEADSET (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-driver-headset.png · [source file](/images/library/products-launched/parrot-driver-headset.png) - **PARROT CONFERENCE**: PARROT CONFERENCE (Parrot, MUSIC) — https://kellyny.land/images/library/products-launched/parrot-conference.png · [source file](/images/library/products-launched/parrot-conference.png) - **PARROT EASY DRIVE**: PARROT EASY DRIVE (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-easy-drive.png · [source file](/images/library/products-launched/parrot-easy-drive.png) - **PARROT CK3200**: PARROT CK3200 (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-ck3200.png · [source file](/images/library/products-launched/parrot-ck3200.png) - **PARROT CHIP SERIES**: PARROT CHIP SERIES (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-chip-series.png · [source file](/images/library/products-launched/parrot-chip-series.png) - **PARROT BOOMBOX**: PARROT BOOMBOX (Parrot, MUSIC) — https://kellyny.land/images/library/products-launched/parrot-boombox.png · [source file](/images/library/products-launched/parrot-boombox.png) - **PARROT ASTERIOD**: PARROT ASTERIOD (Parrot, AUTO) — https://kellyny.land/images/library/products-launched/parrot-asteriod.png · [source file](/images/library/products-launched/parrot-asteriod.png) - **PARROT AR.DRONE NO HULL**: PARROT AR.DRONE NO HULL (Parrot, DRONE) — https://kellyny.land/images/library/products-launched/parrot-ar-drone-no-hull.png · [source file](/images/library/products-launched/parrot-ar-drone-no-hull.png) - **PARROT AR.DRONE II**: PARROT AR.DRONE II (Parrot, DRONE) — https://kellyny.land/images/library/products-launched/parrot-ar-drone-ii.png · [source file](/images/library/products-launched/parrot-ar-drone-ii.png) ## Apps Launched - **Parrot AR.Drone** — https://kellyny.land/images/library/resume/parrot-ar-drone.png · [source file](/images/library/resume/parrot-ar-drone.png) - **Sphero Exile** — https://kellyny.land/images/library/resume/sphero-exile.png · [source file](/images/library/resume/sphero-exile.png) - **Sphero Golf** — https://kellyny.land/images/library/resume/sphero-golf.png · [source file](/images/library/resume/sphero-golf.png) - **Sphero Macro Lab** — https://kellyny.land/images/library/resume/sphero-macro-lab.png · [source file](/images/library/resume/sphero-macro-lab.png) - **Nyan Spacecat by Sphero** — https://kellyny.land/images/library/resume/nyan-spacecat-by-sphero.png · [source file](/images/library/resume/nyan-spacecat-by-sphero.png) - **Star Wars BB-8 by Sphero** — https://kellyny.land/images/library/resume/star-wars-bb-8-by-sphero.png · [source file](/images/library/resume/star-wars-bb-8-by-sphero.png) - **Sphero SPRK** — https://kellyny.land/images/library/resume/sphero-sprk.png · [source file](/images/library/resume/sphero-sprk.png) - **Ollie by Sphero** — https://kellyny.land/images/library/resume/ollie-by-sphero.png · [source file](/images/library/resume/ollie-by-sphero.png) - **Sphero EDU** — https://kellyny.land/images/library/resume/sphero-edu.png · [source file](/images/library/resume/sphero-edu.png) - **The Rolling Dead by Sphero** — https://kellyny.land/images/library/resume/the-rolling-dead-by-sphero.png · [source file](/images/library/resume/the-rolling-dead-by-sphero.png) - **Sphero Macro Cam** — https://kellyny.land/images/library/resume/sphero-macro-cam.png · [source file](/images/library/resume/sphero-macro-cam.png) - **Snapchat** — https://kellyny.land/images/library/resume/snapchat.png · [source file](/images/library/resume/snapchat.png) - **Snapchat Spectacles** — https://kellyny.land/images/library/resume/snapchat-spectacles.png · [source file](/images/library/resume/snapchat-spectacles.png) - **Sphero Robot Ball** — https://kellyny.land/images/library/resume/sphero-robot-ball.png · [source file](/images/library/resume/sphero-robot-ball.png) - **Freespoke** — https://kellyny.land/images/library/resume/freespoke.png · [source file](/images/library/resume/freespoke.png) - **Parrot Audio Suite** — https://kellyny.land/images/library/resume/parrot-audio-suite.png · [source file](/images/library/resume/parrot-audio-suite.png) - **Parrot App Suite** — https://kellyny.land/images/library/resume/parrot-app-suite.png · [source file](/images/library/resume/parrot-app-suite.png) - **WHYM** — https://kellyny.land/images/library/resume/whym.png · [source file](/images/library/resume/whym.png) - **Parrot Zik 2.0** — https://kellyny.land/images/library/resume/parrot-zik-2-0.png · [source file](/images/library/resume/parrot-zik-2-0.png) - **Shine Bathroom** — https://kellyny.land/images/library/resume/shine-bathroom.png · [source file](/images/library/resume/shine-bathroom.png) - **Parrot Zik 1.0** — https://kellyny.land/images/library/resume/parrot-zik-1-0.png · [source file](/images/library/resume/parrot-zik-1-0.png) - **Sphero APK** — https://kellyny.land/images/library/resume/sphero-apk.png · [source file](/images/library/resume/sphero-apk.png) - **Sphero Pet** — https://kellyny.land/images/library/resume/sphero-pet.png · [source file](/images/library/resume/sphero-pet.png) - **ROLI Sound** — https://kellyny.land/images/library/resume/roli-sound.png · [source file](/images/library/resume/roli-sound.png) - **Sphero EDU (2)** — https://kellyny.land/images/library/resume/sphero-edu-2.png · [source file](/images/library/resume/sphero-edu-2.png) - **Sphero Build** — https://kellyny.land/images/library/resume/sphero-build.png · [source file](/images/library/resume/sphero-build.png) - **Sharky the Beaver by Sphero** — https://kellyny.land/images/library/resume/sharky-the-beaver-by-sphero.png · [source file](/images/library/resume/sharky-the-beaver-by-sphero.png) - **Sphero Draw N Drive** — https://kellyny.land/images/library/resume/sphero-draw-n-drive.png · [source file](/images/library/resume/sphero-draw-n-drive.png) ## Retail Merchandising - **Retail Merchandising 1**: Retail Merchandising 1 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-1.png · [source file](/images/library/retail-merchandising/retail-merchandising-1.png) - **Retail Merchandising 2**: Retail Merchandising 2 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-2.png · [source file](/images/library/retail-merchandising/retail-merchandising-2.png) - **Retail Merchandising 3**: Retail Merchandising 3 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-3.png · [source file](/images/library/retail-merchandising/retail-merchandising-3.png) - **Retail Merchandising 4**: Retail Merchandising 4 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-4.png · [source file](/images/library/retail-merchandising/retail-merchandising-4.png) - **Retail Merchandising 5**: Retail Merchandising 5 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-5.png · [source file](/images/library/retail-merchandising/retail-merchandising-5.png) - **Retail Merchandising 6**: Retail Merchandising 6 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-6.png · [source file](/images/library/retail-merchandising/retail-merchandising-6.png) - **Retail Merchandising 7**: Retail Merchandising 7 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-7.png · [source file](/images/library/retail-merchandising/retail-merchandising-7.png) - **Retail Merchandising 8**: Retail Merchandising 8 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-8.png · [source file](/images/library/retail-merchandising/retail-merchandising-8.png) - **Retail Merchandising 9**: Retail Merchandising 9 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-9.png · [source file](/images/library/retail-merchandising/retail-merchandising-9.png) - **Retail Merchandising 10**: Retail Merchandising 10 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-10.png · [source file](/images/library/retail-merchandising/retail-merchandising-10.png) - **Retail Merchandising 11**: Retail Merchandising 11 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-11.png · [source file](/images/library/retail-merchandising/retail-merchandising-11.png) - **Retail Merchandising 12**: Retail Merchandising 12 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-12.png · [source file](/images/library/retail-merchandising/retail-merchandising-12.png) - **Retail Merchandising 13**: Retail Merchandising 13 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-13.png · [source file](/images/library/retail-merchandising/retail-merchandising-13.png) - **Retail Merchandising 14**: Retail Merchandising 14 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-14.png · [source file](/images/library/retail-merchandising/retail-merchandising-14.png) - **Retail Merchandising 15**: Retail Merchandising 15 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-15.png · [source file](/images/library/retail-merchandising/retail-merchandising-15.png) - **Retail Merchandising 16**: Retail Merchandising 16 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-16.png · [source file](/images/library/retail-merchandising/retail-merchandising-16.png) - **Retail Merchandising 17**: Retail Merchandising 17 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-17.png · [source file](/images/library/retail-merchandising/retail-merchandising-17.png) - **Retail Merchandising 18**: Retail Merchandising 18 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-18.png · [source file](/images/library/retail-merchandising/retail-merchandising-18.png) - **Retail Merchandising 19**: Retail Merchandising 19 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-19.png · [source file](/images/library/retail-merchandising/retail-merchandising-19.png) - **Retail Merchandising 20**: Retail Merchandising 20 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-20.png · [source file](/images/library/retail-merchandising/retail-merchandising-20.png) - **Retail Merchandising 21**: Retail Merchandising 21 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-21.png · [source file](/images/library/retail-merchandising/retail-merchandising-21.png) - **Retail Merchandising 22**: Retail Merchandising 22 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-22.png · [source file](/images/library/retail-merchandising/retail-merchandising-22.png) - **Retail Merchandising 23**: Retail Merchandising 23 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-23.png · [source file](/images/library/retail-merchandising/retail-merchandising-23.png) - **Retail Merchandising 24**: Retail Merchandising 24 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-24.png · [source file](/images/library/retail-merchandising/retail-merchandising-24.png) - **Retail Merchandising 25**: Retail Merchandising 25 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-25.png · [source file](/images/library/retail-merchandising/retail-merchandising-25.png) - **Retail Merchandising 26**: Retail Merchandising 26 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-26.png · [source file](/images/library/retail-merchandising/retail-merchandising-26.png) - **Retail Merchandising 27**: Retail Merchandising 27 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-27.png · [source file](/images/library/retail-merchandising/retail-merchandising-27.png) - **Retail Merchandising 28**: Retail Merchandising 28 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-28.png · [source file](/images/library/retail-merchandising/retail-merchandising-28.png) - **Retail Merchandising 32**: Retail Merchandising 32 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-32.png · [source file](/images/library/retail-merchandising/retail-merchandising-32.png) - **Retail Merchandising 33**: Retail Merchandising 33 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-33.png · [source file](/images/library/retail-merchandising/retail-merchandising-33.png) - **Retail Merchandising 35**: Retail Merchandising 35 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-35.png · [source file](/images/library/retail-merchandising/retail-merchandising-35.png) - **Retail Merchandising 37**: Retail Merchandising 37 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-37.png · [source file](/images/library/retail-merchandising/retail-merchandising-37.png) - **Retail Merchandising 38**: Retail Merchandising 38 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-38.png · [source file](/images/library/retail-merchandising/retail-merchandising-38.png) - **Retail Merchandising 39**: Retail Merchandising 39 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-39.png · [source file](/images/library/retail-merchandising/retail-merchandising-39.png) - **Retail Merchandising 40**: Retail Merchandising 40 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-40.png · [source file](/images/library/retail-merchandising/retail-merchandising-40.png) - **Retail Merchandising 41**: Retail Merchandising 41 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-41.png · [source file](/images/library/retail-merchandising/retail-merchandising-41.png) - **Retail Merchandising 42**: Retail Merchandising 42 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-42.png · [source file](/images/library/retail-merchandising/retail-merchandising-42.png) - **Retail Merchandising 43**: Retail Merchandising 43 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-43.png · [source file](/images/library/retail-merchandising/retail-merchandising-43.png) - **Retail Merchandising 44**: Retail Merchandising 44 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-44.png · [source file](/images/library/retail-merchandising/retail-merchandising-44.png) - **Retail Merchandising 45**: Retail Merchandising 45 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-45.png · [source file](/images/library/retail-merchandising/retail-merchandising-45.png) - **Retail Merchandising 46**: Retail Merchandising 46 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-46.png · [source file](/images/library/retail-merchandising/retail-merchandising-46.png) - **Retail Merchandising 47**: Retail Merchandising 47 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-47.png · [source file](/images/library/retail-merchandising/retail-merchandising-47.png) - **Retail Merchandising 48**: Retail Merchandising 48 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-48.png · [source file](/images/library/retail-merchandising/retail-merchandising-48.png) - **Retail Merchandising 49**: Retail Merchandising 49 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-49.png · [source file](/images/library/retail-merchandising/retail-merchandising-49.png) - **Retail Merchandising 50**: Retail Merchandising 50 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-50.png · [source file](/images/library/retail-merchandising/retail-merchandising-50.png) - **Retail Merchandising 51**: Retail Merchandising 51 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-51.png · [source file](/images/library/retail-merchandising/retail-merchandising-51.png) - **Retail Merchandising 52**: Retail Merchandising 52 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-52.png · [source file](/images/library/retail-merchandising/retail-merchandising-52.png) - **Retail Merchandising 53**: Retail Merchandising 53 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-53.png · [source file](/images/library/retail-merchandising/retail-merchandising-53.png) - **Retail Merchandising 54**: Retail Merchandising 54 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-54.png · [source file](/images/library/retail-merchandising/retail-merchandising-54.png) - **Retail Merchandising 55**: Retail Merchandising 55 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-55.png · [source file](/images/library/retail-merchandising/retail-merchandising-55.png) - **Retail Merchandising 56**: Retail Merchandising 56 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-56.png · [source file](/images/library/retail-merchandising/retail-merchandising-56.png) - **Retail Merchandising 57**: Retail Merchandising 57 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-57.png · [source file](/images/library/retail-merchandising/retail-merchandising-57.png) - **Retail Merchandising 58**: Retail Merchandising 58 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-58.png · [source file](/images/library/retail-merchandising/retail-merchandising-58.png) - **Retail Merchandising 59**: Retail Merchandising 59 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-59.png · [source file](/images/library/retail-merchandising/retail-merchandising-59.png) - **Retail Merchandising 60**: Retail Merchandising 60 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-60.png · [source file](/images/library/retail-merchandising/retail-merchandising-60.png) - **Retail Merchandising 61**: Retail Merchandising 61 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-61.png · [source file](/images/library/retail-merchandising/retail-merchandising-61.png) - **Retail Merchandising 62**: Retail Merchandising 62 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-62.png · [source file](/images/library/retail-merchandising/retail-merchandising-62.png) - **Retail Merchandising 63**: Retail Merchandising 63 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-63.png · [source file](/images/library/retail-merchandising/retail-merchandising-63.png) - **Retail Merchandising 64**: Retail Merchandising 64 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-64.png · [source file](/images/library/retail-merchandising/retail-merchandising-64.png) - **Retail Merchandising 65**: Retail Merchandising 65 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-65.png · [source file](/images/library/retail-merchandising/retail-merchandising-65.png) - **Retail Merchandising 66**: Retail Merchandising 66 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-66.png · [source file](/images/library/retail-merchandising/retail-merchandising-66.png) - **Retail Merchandising 67**: Retail Merchandising 67 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-67.png · [source file](/images/library/retail-merchandising/retail-merchandising-67.png) - **Retail Merchandising 68**: Retail Merchandising 68 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-68.png · [source file](/images/library/retail-merchandising/retail-merchandising-68.png) - **Retail Merchandising 69**: Retail Merchandising 69 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-69.png · [source file](/images/library/retail-merchandising/retail-merchandising-69.png) - **Retail Merchandising 70**: Retail Merchandising 70 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-70.png · [source file](/images/library/retail-merchandising/retail-merchandising-70.png) - **Retail Merchandising 71**: Retail Merchandising 71 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-71.png · [source file](/images/library/retail-merchandising/retail-merchandising-71.png) - **Retail Merchandising 72**: Retail Merchandising 72 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-72.png · [source file](/images/library/retail-merchandising/retail-merchandising-72.png) - **Retail Merchandising 73**: Retail Merchandising 73 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-73.png · [source file](/images/library/retail-merchandising/retail-merchandising-73.png) - **Retail Merchandising 74**: Retail Merchandising 74 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-74.png · [source file](/images/library/retail-merchandising/retail-merchandising-74.png) - **Retail Merchandising 75**: Retail Merchandising 75 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-75.png · [source file](/images/library/retail-merchandising/retail-merchandising-75.png) - **Retail Merchandising 76**: Retail Merchandising 76 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-76.png · [source file](/images/library/retail-merchandising/retail-merchandising-76.png) - **Retail Merchandising 77**: Retail Merchandising 77 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-77.png · [source file](/images/library/retail-merchandising/retail-merchandising-77.png) - **Retail Merchandising 78**: Retail Merchandising 78 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-78.png · [source file](/images/library/retail-merchandising/retail-merchandising-78.png) - **Retail Merchandising 79**: Retail Merchandising 79 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-79.png · [source file](/images/library/retail-merchandising/retail-merchandising-79.png) - **Retail Merchandising 80**: Retail Merchandising 80 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-80.png · [source file](/images/library/retail-merchandising/retail-merchandising-80.png) - **Retail Merchandising 81**: Retail Merchandising 81 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-81.png · [source file](/images/library/retail-merchandising/retail-merchandising-81.png) - **Retail Merchandising 82**: Retail Merchandising 82 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-82.png · [source file](/images/library/retail-merchandising/retail-merchandising-82.png) - **Retail Merchandising 83**: Retail Merchandising 83 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-83.png · [source file](/images/library/retail-merchandising/retail-merchandising-83.png) - **Retail Merchandising 85**: Retail Merchandising 85 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-85.png · [source file](/images/library/retail-merchandising/retail-merchandising-85.png) - **Retail Merchandising 86**: Retail Merchandising 86 (Retail Merchandising) — https://kellyny.land/images/library/retail-merchandising/retail-merchandising-86.png · [source file](/images/library/retail-merchandising/retail-merchandising-86.png) ## Press - **Gary Vaynerchuk Jab Jab Jab Right Hook**: "Sphero deserves kudos for managing to do what so many others put off. Truly, this is a perfect execution." — https://kellyny.land/images/library/home/gary-vaynerchuk-jab-jab-jab-right-hook.png · [source file](/images/library/home/gary-vaynerchuk-jab-jab-jab-right-hook.png) - **Jab Jab Jab Right Hook — Apple Books** — https://kellyny.land/images/library/home/jab-jab-jab-right-hook-apple-books.png · [source file](/images/library/home/jab-jab-jab-right-hook-apple-books.png) - **2020 WGSN State of Media Report** — https://kellyny.land/images/library/home/2020-wgsn-state-of-media-report.png · [source file](/images/library/home/2020-wgsn-state-of-media-report.png) - **articles-reports-wgsn-2020-shopper-foreast** — https://kellyny.land/images/library/home/articles-reports-wgsn-2020-shopper-foreast.pdf · [source file](/images/library/home/articles-reports-wgsn-2020-shopper-foreast.pdf) - **articles-reports-wgsn-2020-state-of-media** — https://kellyny.land/images/library/home/articles-reports-wgsn-2020-state-of-media.pdf · [source file](/images/library/home/articles-reports-wgsn-2020-state-of-media.pdf) - **2016 tech recap: Snapchat Spectacles — The Verge** — https://kellyny.land/images/library/home/copy-2.png · [source file](/images/library/home/copy-2.png) - **BB-8 Awakens: Is Sphero's New Droid the Most Awesome Star Wars Toy Ever? — WSJ** — https://kellyny.land/images/library/home/bb-8-awakens-is-spheros-new-droid-the-most-awesome-star-wars-toy-ever-.png · [source file](/images/library/home/bb-8-awakens-is-spheros-new-droid-the-most-awesome-star-wars-toy-ever-.png) - **Kelly Nyland, Spectacles Launch — Spotify** — https://kellyny.land/images/library/home/kelly-nyland-spectacles-launch-spotify.png · [source file](/images/library/home/kelly-nyland-spectacles-launch-spotify.png) - **Real Famous Podcast — How to Make Brands Real Famous with Kelly Nyland on Snap Spectacles** — https://kellyny.land/images/library/home/real-famous-podcast-how-to-make-brands-real-famous-with-kelly-nyland-o.png · [source file](/images/library/home/real-famous-podcast-how-to-make-brands-real-famous-with-kelly-nyland-o.png) - **Taking Charge of the Market with a Billion-Dollar Idea — Go Proper Rebel** — https://kellyny.land/images/library/home/taking-charge-of-the-market-with-a-billion-dollar-idea-go-proper-rebel.png · [source file](/images/library/home/taking-charge-of-the-market-with-a-billion-dollar-idea-go-proper-rebel.png) - **Starting a Multi-million Dollar Company with Kelly Nyland — Spotify** — https://kellyny.land/images/library/home/starting-a-multi-million-dollar-company-with-kelly-nyland-spotify.png · [source file](/images/library/home/starting-a-multi-million-dollar-company-with-kelly-nyland-spotify.png) - **Podcast (TOBE) Experienced Tech Marketer and Her Own Lifestyle Brand with Kelly Nyland**: Podcast (TOBE) — Experienced Tech Marketer and Her Own Lifestyle Brand with Kelly Nyland — https://kellyny.land/images/library/home/podcast-tobe-experienced-tech-marketer-and-her-own-lifestyle-brand-wit.png · [source file](/images/library/home/podcast-tobe-experienced-tech-marketer-and-her-own-lifestyle-brand-wit.png) - **Snapchat Spectacles marketing success Vox**: "The marketing genius behind Snap's new Spectacles is something we haven't seen in a long, long time. We all want a pair." — https://kellyny.land/images/library/home/snapchat-spectacles-marketing-success-vox.png · [source file](/images/library/home/snapchat-spectacles-marketing-success-vox.png) - **A Stunt Like No Other — Shorty Awards** — https://kellyny.land/images/library/home/a-stunt-like-no-other-shorty-awards.png · [source file](/images/library/home/a-stunt-like-no-other-shorty-awards.png) - **SnapGlass? HoloChat? Snapchat is secretly hiring wearable technology experts — CNET** — https://kellyny.land/images/library/home/snapglass-holochat-snapchat-is-secretly-hiring-wearable-technology-exp.png · [source file](/images/library/home/snapglass-holochat-snapchat-is-secretly-hiring-wearable-technology-exp.png) - **This Will Be the Star Wars Toy Every Kid Wants This Holiday — TIME** — https://kellyny.land/images/library/home/this-will-be-the-star-wars-toy-every-kid-wants-this-holiday-time.png · [source file](/images/library/home/this-will-be-the-star-wars-toy-every-kid-wants-this-holiday-time.png) - **10 Successful Women Share Their Goals for the Year — FabFitFun feature on Kelly Nyland** — https://kellyny.land/images/library/home/10-successful-women-share-their-goals-for-the-year-fabfitfun-feature-o.png · [source file](/images/library/home/10-successful-women-share-their-goals-for-the-year-fabfitfun-feature-o.png) - **Start Your Own Thing — Glitter Guide** — https://kellyny.land/images/library/home/start-your-own-thing-glitter-guide.png · [source file](/images/library/home/start-your-own-thing-glitter-guide.png) - **Growth Marketing Conference Keynote** — https://kellyny.land/images/library/home/growth-marketing-conference-keynote.png · [source file](/images/library/home/growth-marketing-conference-keynote.png) - **Brands are creating an entire text-based commerce platform — Marketer Hire** — https://kellyny.land/images/library/home/brands-are-creating-an-entire-text-based-commerce-platform-marketer-hi.png · [source file](/images/library/home/brands-are-creating-an-entire-text-based-commerce-platform-marketer-hi.png) - **eCommerce & Text Messaging with Kelly Nyland — Spotify** — https://kellyny.land/images/library/home/ecommerce-text-messaging-with-kelly-nyland-spotify.png · [source file](/images/library/home/ecommerce-text-messaging-with-kelly-nyland-spotify.png) - **Kelly Nyland — 2023 Keynote Speaker — YouTube** — https://kellyny.land/images/library/home/kelly-nyland-2023-keynote-speaker-youtube.png · [source file](/images/library/home/kelly-nyland-2023-keynote-speaker-youtube.png) - **2016 tech recap Snapchat Spectacles The Verge**: "With the launch of the brilliantly marketed Spectacles, Snapchat proved that a tech company could create genuine consumer desire." — https://kellyny.land/images/library/home/2016-tech-recap-snapchat-spectacles-the-verge.png · [source file](/images/library/home/2016-tech-recap-snapchat-spectacles-the-verge.png) - **Saatchi Art Selection Committee** — https://kellyny.land/images/library/home/saatchi-art-selection-committee.png · [source file](/images/library/home/saatchi-art-selection-committee.png) - **Tank Talks — Kelly Nyland on the future of conversational e-commerce** — https://kellyny.land/images/library/home/tank-talks-kelly-nyland-on-the-future-of-conversational-e-commerce.png · [source file](/images/library/home/tank-talks-kelly-nyland-on-the-future-of-conversational-e-commerce.png) - **2016 Open Design Jury — Core77** — https://kellyny.land/images/library/home/2016-open-design-jury-core77.png · [source file](/images/library/home/2016-open-design-jury-core77.png) - **Turn Dialog into Dollars over SMS — Kelly Nyland on conversational commerce** — https://kellyny.land/images/library/home/turn-dialog-into-dollars-over-sms-kelly-nyland-on-conversational-comme.png · [source file](/images/library/home/turn-dialog-into-dollars-over-sms-kelly-nyland-on-conversational-comme.png) - **The People Who Matter at Snap — The Information** — https://kellyny.land/images/library/home/copy.png · [source file](/images/library/home/copy.png) - **Why Spectacles will succeed where Google Glass failed Ad Age**: Why Spectacles will succeed where Google Glass failed — Ad Age — https://kellyny.land/images/library/home/why-spectacles-will-succeed-where-google-glass-failed-ad-age.png · [source file](/images/library/home/why-spectacles-will-succeed-where-google-glass-failed-ad-age.png) - **Female-Founded Company — Her Campus** — https://kellyny.land/images/library/home/female-founded-company-her-campus.png · [source file](/images/library/home/female-founded-company-her-campus.png) - **Episode 228: Kelly Nyland, CEO of Whym** — https://kellyny.land/images/library/home/episode-228-kelly-nyland-ceo-of-whym.png · [source file](/images/library/home/episode-228-kelly-nyland-ceo-of-whym.png) - **5 on Funding with Kelly Nyland — LinkedIn** — https://kellyny.land/images/library/home/5-on-funding-with-kelly-nyland-linkedin.png · [source file](/images/library/home/5-on-funding-with-kelly-nyland-linkedin.png) - **2019 TechStars Demo Day Advisor** — https://kellyny.land/images/library/home/2019-techstars-demo-day-advisor.png · [source file](/images/library/home/2019-techstars-demo-day-advisor.png) - **Request for Book Testimonial Physics of Brand**: Book Testimonial — Physics of Brand — https://kellyny.land/images/library/home/request-for-book-testimonial-physics-of-brand.png · [source file](/images/library/home/request-for-book-testimonial-physics-of-brand.png) - **Snap Spectacles Win 3 Golds at Cannes — Adweek** — https://kellyny.land/images/library/home/snap-spectacles-win-3-golds-at-cannes-adweek.png · [source file](/images/library/home/snap-spectacles-win-3-golds-at-cannes-adweek.png) - **ON A WHYM: The marketing mavens behind Spectacles launch — LA Business Journal** — https://kellyny.land/images/library/home/on-a-whym-the-marketing-mavens-behind-spectacles-launch-la-business-jo.png · [source file](/images/library/home/on-a-whym-the-marketing-mavens-behind-spectacles-launch-la-business-jo.png) - **SMS is the new email Modern Retail**: SMS is the new email: DTC brands are getting into text messaging — Modern Retail — https://kellyny.land/images/library/home/sms-is-the-new-email-modern-retail.png · [source file](/images/library/home/sms-is-the-new-email-modern-retail.png) - **Conversational Commerce, Supporting Women-Owned Businesses — Women in Retail Podcast** — https://kellyny.land/images/library/home/conversational-commerce-supporting-women-owned-businesses-women-in-ret.png · [source file](/images/library/home/conversational-commerce-supporting-women-owned-businesses-women-in-ret.png) - **RON ROBINSON Magazine 40th Anniversary Book**: RON ROBINSON Magazine — 40th Anniversary Book — https://kellyny.land/images/library/home/ron-robinson-magazine-40th-anniversary-book.png · [source file](/images/library/home/ron-robinson-magazine-40th-anniversary-book.png) - **articles-ron-robinson-40th-aniversary-book**: d — https://kellyny.land/images/library/home/articles-ron-robinson-40th-aniversary-book.pdf · [source file](/images/library/home/articles-ron-robinson-40th-aniversary-book.pdf) - **Commerce Evolution E-Book** — https://kellyny.land/images/library/home/commerce-evolution-e-book.png · [source file](/images/library/home/commerce-evolution-e-book.png) - **articles-commerce-evolution-ebook-3** — https://kellyny.land/images/library/home/articles-commerce-evolution-ebook-3.pdf · [source file](/images/library/home/articles-commerce-evolution-ebook-3.pdf) - **Blind Data — podcast logo**: Magazine (RON ROBINSON) — https://kellyny.land/images/library/home/podcast-logo.png · [source file](/images/library/home/podcast-logo.png) - **Webinar Building Brands and Technology Companies in the DTC Space with Kelly Nyland**: Webinar — Building Brands and Technology Companies in the DTC Space with Kelly Nyland — https://kellyny.land/images/library/home/webinar-building-brands-and-technology-companies-in-the-dtc-space-with.png · [source file](/images/library/home/webinar-building-brands-and-technology-companies-in-the-dtc-space-with.png) - **5 on Funding with Kelly Nyland — press card**: Press card for a funding interview with Kelly Nyland, founder and CEO of Whym, noting a $4.3m seed round. — https://kellyny.land/creative-assets/minishop/minishop-5-on-funding-with-kelly-nyland-founder-and-ceo-of-whym.png · [transcription](https://kellyny.land/media/minishop-minishop-5-on-funding-with-kelly-nyland-founder-and-ceo-of-whym) · [source file](/creative-assets/minishop/minishop-5-on-funding-with-kelly-nyland-founder-and-ceo-of-whym.png) - **On a Whym: The marketing mavens behind Spectacles launch — L.A. Business Journal**: L.A. Biz front page featuring the Whym story on the marketing team behind Snap Spectacles. — https://kellyny.land/creative-assets/spectacles/on-a-whym-the-marketing-mavens-behind-spectacles-launch-a-text-02.png · [transcription](https://kellyny.land/media/spectacles-on-a-whym-the-marketing-mavens-behind-spectacles-launch-a-text-02) · [source file](/creative-assets/spectacles/on-a-whym-the-marketing-mavens-behind-spectacles-launch-a-text-02.png) - **Tank Talks — podcast promo card**: Tank Talks podcast promo card for Kelly Nyland, Co-Founder and CEO of Whym. — https://kellyny.land/creative-assets/speaking/articles/articles-tank-talks.png · [transcription](https://kellyny.land/media/speaking-articles-articles-tank-talks) · [source file](/creative-assets/speaking/articles/articles-tank-talks.png) - **The Physics of Brand — book cover**: Cover of the book The Physics of Brand, filed with Kelly Nyland's speaking assets. — https://kellyny.land/creative-assets/speaking/37.png · [transcription](https://kellyny.land/media/speaking-37) · [source file](/creative-assets/speaking/37.png) - **Business Insider** (outlet mark): Business Insider logo — https://kellyny.land/images/outlets/business-insider.png · [citation](https://kellyny.land/media/citations/business-insider-2013-sphero-keeps-a-running-total-of-how-far-its-balls-roll) · [source file](/images/outlets/business-insider.png) - **CNET** (outlet mark): CNET logo — https://kellyny.land/images/outlets/cnet.png · [citation](https://kellyny.land/media/citations/cnet-2013-sphero-2-0-gets-a-turbo-boost-and-shines-more-brightly) · [source file](/images/outlets/cnet.png) - **Engadget** (outlet mark): Engadget logo — https://kellyny.land/images/outlets/engadget.png · [citation](https://kellyny.land/media/citations/engadget-2013-sphero-2-0-rolls-out-at-speeds-slightly-slower-than-a-lamborghini) · [source file](/images/outlets/engadget.png) - **Forbes** (outlet mark): Forbes logo — the F monogram — https://kellyny.land/images/outlets/forbes-mark.png · [citation](https://kellyny.land/media/citations/forbes-2015-bb-8-is-the-best-star-wars-toy-ever-made) · [source file](/images/outlets/forbes-mark.png) - **Forbes (wordmark)** (outlet mark): Forbes logo — the full wordmark — https://kellyny.land/images/outlets/forbes-wordmark.png · [citation](https://kellyny.land/media/citations/forbes-2015-bb-8-is-the-best-star-wars-toy-ever-made) · [source file](/images/outlets/forbes-wordmark.png) - **Gizmodo** (outlet mark): Gizmodo logo — https://kellyny.land/images/outlets/gizmodo.png · [citation](https://kellyny.land/media/citations/gizmodo-2015-sphero-bb-8-review-this-is-the-coolest-star-wars-toy-ever) · [source file](/images/outlets/gizmodo.png) - **Laptop Mag** (outlet mark): Laptop Mag logo, with the "part of Tom’s Guide" lockup — https://kellyny.land/images/outlets/laptop-mag.png · [citation](https://kellyny.land/media/citations/laptop-mag-2013-sphero-2-0-robot-ball) · [source file](/images/outlets/laptop-mag.png) - **MAKE** (outlet mark): MAKE magazine logo — https://kellyny.land/images/outlets/make-magazine.png · [citation](https://kellyny.land/media/citations/make-2014-how-rolling-robots-spark-engineering-education) · [source file](/images/outlets/make-magazine.png) - **Mashable** (outlet mark): Mashable logo — https://kellyny.land/images/outlets/mashable.png · [citation](https://kellyny.land/media/citations/mashable-2013-sphero-robot-introduces-version-2-0-focused-on-kids) · [source file](/images/outlets/mashable.png) - **NBC News** (outlet mark): NBC News logo — https://kellyny.land/images/outlets/nbc-news.png · [citation](https://kellyny.land/media/citations/nbc-news-2013-with-a-new-robotic-ball-on-the-way-spheros-creator-ready-to-roll) · [source file](/images/outlets/nbc-news.png) - **TIME** (outlet mark): TIME magazine logo — https://kellyny.land/images/outlets/time.png · [citation](https://kellyny.land/media/citations/time-2015-this-will-be-the-star-wars-toy-every-kid-wants) · [source file](/images/outlets/time.png) - **WSJ** (outlet mark): The Wall Street Journal logo — https://kellyny.land/images/outlets/wsj.png · [citation](https://kellyny.land/media/citations/wsj-2015-bb-8-awakens-is-spheros-new-droid-the-most-awesome-star-wars-toy-ever) · [source file](/images/outlets/wsj.png) ## Selected Works — hero covers - **Automotive**: Automotive (Product Launch) — https://kellyny.land/images/library/selected-works/automotive.jpg · [source file](/images/library/selected-works/automotive.jpg) - **AR Drone**: AR Drone (Product Launch) — https://kellyny.land/images/library/selected-works/ar-drone.png · [source file](/images/library/selected-works/ar-drone.png) - **Ollie**: Ollie (Product Launch) — https://kellyny.land/images/library/selected-works/ollie.png · [source file](/images/library/selected-works/ollie.png) - **Snapbots**: Snapbots (Product Launch) — https://kellyny.land/images/library/selected-works/snapbots.jpg · [source file](/images/library/selected-works/snapbots.jpg) - **Spectacles**: Spectacles (Product Launch) — https://kellyny.land/images/library/selected-works/spectacles.png · [source file](/images/library/selected-works/spectacles.png) - **SPRK+**: SPRK+ (Product Launch) — https://kellyny.land/images/library/selected-works/sprk.png · [source file](/images/library/selected-works/sprk.png) - **Zikmu**: Zikmu (Product Launch) — https://kellyny.land/images/library/selected-works/zikmu.png · [source file](/images/library/selected-works/zikmu.png) - **Zik**: Zik (Product Launch) — https://kellyny.land/images/library/selected-works/zik.png · [source file](/images/library/selected-works/zik.png) - **ROLI**: ROLI (Product Launch) — https://kellyny.land/images/library/selected-works/roli.png · [source file](/images/library/selected-works/roli.png) - **BB-8**: BB-8 (Product Launch) — https://kellyny.land/images/library/selected-works/bb-8.png · [source file](/images/library/selected-works/bb-8.png) - **Shopping App**: Shopping App (Product Launch) — https://kellyny.land/images/library/selected-works/shopping-app.png · [source file](/images/library/selected-works/shopping-app.png) - **Petalfox**: Petalfox (Product Launch) — https://kellyny.land/images/library/selected-works/petalfox.png · [source file](/images/library/selected-works/petalfox.png) - **Shopping QR**: Shopping QR (Product Launch) — https://kellyny.land/images/library/selected-works/shopping-qr.png · [source file](/images/library/selected-works/shopping-qr.png) - **Text Shop**: Text Shop (Product Launch) — https://kellyny.land/images/library/selected-works/text-shop.png · [source file](/images/library/selected-works/text-shop.png) - **Minishop**: Minishop (Product Launch) — https://kellyny.land/images/library/selected-works/minishop.png · [source file](/images/library/selected-works/minishop.png) - **Pop-up**: Pop-up (Product Launch) — https://kellyny.land/images/library/selected-works/pop-up.png · [source file](/images/library/selected-works/pop-up.png) - **Zero-party Data**: Zero-party Data (Project) — https://kellyny.land/images/library/selected-works/zero-party-data.png · [source file](/images/library/selected-works/zero-party-data.png) - **project_Warmup**: project_Warmup (Project) — https://kellyny.land/images/library/selected-works/project-warmup.webp · [source file](/images/library/selected-works/project-warmup.webp) - **project_Dutch**: project_Dutch (Project) — https://kellyny.land/images/library/selected-works/project-dutch.webp · [source file](/images/library/selected-works/project-dutch.webp) - **Kookie**: Kookie (Project) — https://kellyny.land/images/library/selected-works/kookie.png · [source file](/images/library/selected-works/kookie.png) - **project_Atlas**: project_Atlas (Project) — https://kellyny.land/images/library/selected-works/project-atlas.webp · [source file](/images/library/selected-works/project-atlas.webp) ## Other - **Particula**: Particula — CEO Advisor — A Magical Tech Twist on Classic Games — https://kellyny.land/images/library/home/particula.png · [source file](/images/library/home/particula.png) - **PopSockets**: PopSockets — CEO Advisor — The global phone accessories brand — https://kellyny.land/images/library/home/popsockets.png · [source file](/images/library/home/popsockets.png) - **Apptronik**: Apptronik — Angel Investor — Meet Apollo, the 'iPhone' of humanoid robots — https://kellyny.land/images/library/home/apptronik.png · [source file](/images/library/home/apptronik.png) - **In-seam**: In-seam — Angel Investor — Luxury retail platform built for personal stylists — https://kellyny.land/images/library/home/in-seam.png · [source file](/images/library/home/in-seam.png) - **Skop**: Skop — Board of Directors — The 'peloton' of pilates reformers — https://kellyny.land/images/library/home/skop.png · [source file](/images/library/home/skop.png) - **Revolar**: Revolar — Board of Advisors — Personal safety wearable made for teens — https://kellyny.land/images/library/home/revolar.png · [source file](/images/library/home/revolar.png) - **Maslo.ai**: Maslo.ai — Early Advisor — The first of its kind for empathetic computing — https://kellyny.land/images/library/home/maslo-ai.png · [source file](/images/library/home/maslo-ai.png) - **Shine**: Shine — Board Observer — Elevate your bathroom — https://kellyny.land/images/library/home/shine.png · [source file](/images/library/home/shine.png) - **Soundwall**: Soundwall — Board of Advisors — Art meets audio — https://kellyny.land/images/library/home/soundwall.png · [source file](/images/library/home/soundwall.png) - **WIP 6 PORTFOLIO Personal Kelly Nyland (Presentation) (2)**: Whole Insight — Advisory Board — Consumer Health — https://kellyny.land/images/library/deal-flow/wip-6-portfolio-personal-kelly-nyland-presentation-2.png · [source file](/images/library/deal-flow/wip-6-portfolio-personal-kelly-nyland-presentation-2.png) - **Deal 20** — https://kellyny.land/images/library/deal-flow/deal-20.png · [source file](/images/library/deal-flow/deal-20.png) ## Documents & Reports - **‘Doppel’ Whitepaper — Full Version, Q1 2024**: Zero-party data API, provisional patent — Kelly Nyland, Rhenee Bartlett & Ryan Hornberger. 41 pages. — https://kellyny.land/files/doppel-whitepaper-q1-2024.pdf ## Press Kit - **Copy Machine (AI Video Effect)**: LinkedIn — https://kellyny.land/images/library/home/copy-machine-ai-video-effect.gif · [source file](/images/library/home/copy-machine-ai-video-effect.mp4) ## Transcribed campaign assets - **Annotated feature diagram for Parrot's AR.FreeFlight 2.1 app…** (AR Drone): Annotated feature diagram for Parrot's AR.FreeFlight 2.1 app, labeling piloting, media manager, firmware update and community sections of the AR.Drone control app. — https://kellyny.land/creative-assets/ar-drone/123.png · [transcription](https://kellyny.land/media/ar-drone-123) · [source file](/creative-assets/ar-drone/123.png) - **A sample go-to-market configuration table benchmarking deal size…** (Archive): A sample go-to-market configuration table benchmarking deal size, on-target earnings, quota and cycle length by segment. — https://kellyny.land/images/notion/87ed7578d6e9c2fb.png · [transcription](https://kellyny.land/media/notion-87ed7578d6e9c2fb) · [source file](/images/notion/87ed7578d6e9c2fb.png) - **Fundraising reference slide mapping the traction bar investors expect…** (Archive): Fundraising reference slide mapping the traction bar investors expect at each stage, from pre-seed usage signals up to $1M+ ARR at Series A. — https://kellyny.land/images/notion/c5c61571e891fb35.png · [transcription](https://kellyny.land/media/notion-c5c61571e891fb35) · [source file](/images/notion/c5c61571e891fb35.png) - **Fundraising slide listing the product-market-fit evidence investors…** (Archive): Fundraising slide listing the product-market-fit evidence investors look for across growth, market, value and usage. — https://kellyny.land/images/notion/a2bb2da3244e0339.png · [transcription](https://kellyny.land/media/notion-a2bb2da3244e0339) · [source file](/images/notion/a2bb2da3244e0339.png) - **Screenshot used as source material for writing on AI deception…** (Archive): Screenshot used as source material for writing on AI deception: ChatGPT 4o denies intentional deception while conceding models can show deceptive tendencies in controlled tests. — https://kellyny.land/images/notion/142bbc98585d1379.png · [transcription](https://kellyny.land/media/notion-142bbc98585d1379) · [source file](/images/notion/142bbc98585d1379.png) - **Whym fundraising chart placing its seed growth model on the classic…** (Archive): Whym fundraising chart placing its seed growth model on the classic elephants-to-flies revenue curve, between the deer and mouse tiers. — https://kellyny.land/images/notion/7e064ac471b98f0c.png · [transcription](https://kellyny.land/media/notion-7e064ac471b98f0c) · [source file](/images/notion/7e064ac471b98f0c.png) - **Full marketing-campaign overview for the Sphero BB-8 App-Enabled Droid…** (BB-8): Full marketing-campaign overview for the Sphero BB-8 App-Enabled Droid, laying out the 'This is the droid you're looking for' system across paid, owned and press assets. — https://kellyny.land/creative-assets/bb8/bb8-bb-8tm-marketing-campaign.jpg · [transcription](https://kellyny.land/media/bb8-bb8-bb-8tm-marketing-campaign) · [source file](/creative-assets/bb8/bb8-bb-8tm-marketing-campaign.jpg) - **Overview board of the Sphero BB-8 App-Enabled Droid launch campaign…** (BB-8): Overview board of the Sphero BB-8 App-Enabled Droid launch campaign, showing the 'This is the droid you're looking for' creative system across display banners, press one-sheet, feature tiles and Force Friday social. — https://kellyny.land/creative-assets/bb8/80.png · [transcription](https://kellyny.land/media/bb8-80) · [source file](/creative-assets/bb8/80.png) - **Sphero BB-8 feature diagram, labelling the droid's software…** (BB-8): Sphero BB-8 feature diagram, labelling the droid's software, personality, hardware and charging layers. — https://kellyny.land/creative-assets/bb8/82.png · [transcription](https://kellyny.land/media/bb8-82) · [source file](/creative-assets/bb8/82.png) - **How one entry point spreads: content drives shopping behaviour…** (I built an AI that watches TikTok and shops Instacart): How one entry point spreads: content drives shopping behaviour, so groceries at home extends to eating out, fitness, shopping and beauty. — https://kellyny.land/images/notion/2a1ec25a29a7d68a.png · [transcription](https://kellyny.land/media/notion-2a1ec25a29a7d68a) - **The bridge from the app layer to the body…** (I built an AI that watches TikTok and shops Instacart): The bridge from the app layer to the body: the same meal-prep context passing from phone apps through connected kitchen hardware to a household robot. — https://kellyny.land/images/notion/9631b11357f8254e.png · [transcription](https://kellyny.land/media/notion-9631b11357f8254e) - **The ChatGPT dinner-planning thread that failed four ways…** (I built an AI that watches TikTok and shops Instacart): The ChatGPT dinner-planning thread that failed four ways — dropped quinoa, missing summer squash, conflated dressings, and cream cheese left out overnight. — https://kellyny.land/images/notion/54f86bb4bdaca7bf.png · [transcription](https://kellyny.land/media/notion-54f86bb4bdaca7bf) - **The DM surface as a consumer would meet it…** (I built an AI that watches TikTok and shops Instacart): The DM surface as a consumer would meet it: share a recipe video to Oddkin the way you'd share it with a friend, and get a cart back. — https://kellyny.land/images/notion/a5f83804dede9d8c.png · [transcription](https://kellyny.land/media/notion-a5f83804dede9d8c) - **The first half of the DM flow: one instruction turns two weeks of saved…** (I built an AI that watches TikTok and shops Instacart): The first half of the DM flow: one instruction turns two weeks of saved TikToks into a checked-off list and a macro-adjusted cart. — https://kellyny.land/images/notion/949c6ec425cce7bf.png · [transcription](https://kellyny.land/media/notion-949c6ec425cce7bf) - **The meal prep do-er stated as a goal rather than an app…** (I built an AI that watches TikTok and shops Instacart): The meal prep do-er stated as a goal rather than an app, with every grocery and delivery provider underneath it interchangeable. — https://kellyny.land/images/notion/f05511bb63fa999c.png · [transcription](https://kellyny.land/media/notion-f05511bb63fa999c) - **The retention loop: the agent starts the conversation…** (I built an AI that watches TikTok and shops Instacart): The retention loop: the agent starts the conversation, offers city guides off the same saved videos, and asks for three dollars to keep going. — https://kellyny.land/images/notion/995ac61efc378379.png · [transcription](https://kellyny.land/media/notion-995ac61efc378379) - **The same architecture pointed at health instead of food — connect once…** (I built an AI that watches TikTok and shops Instacart): The same architecture pointed at health instead of food — connect once, and the agent decides which sources to pull for each job. — https://kellyny.land/images/notion/e34beea9dc5d25a2.png · [transcription](https://kellyny.land/media/notion-e34beea9dc5d25a2) - **The same loop taken wider: city guides for LA and Paris built from…** (I built an AI that watches TikTok and shops Instacart): The same loop taken wider: city guides for LA and Paris built from saved videos, with a hotel booking offer and the $3 wallet at the end. — https://kellyny.land/images/notion/fdef7a7acf3917c5.png · [transcription](https://kellyny.land/media/notion-fdef7a7acf3917c5) - **The second half of the DM flow: store comparison, a built $46.88 cart…** (I built an AI that watches TikTok and shops Instacart): The second half of the DM flow: store comparison, a built $46.88 cart, a $7.10 refund for bruised avocados, and a receipt turned into a standing preference. — https://kellyny.land/images/notion/5a29912a9ce85a01.png · [transcription](https://kellyny.land/media/notion-5a29912a9ce85a01) - **What a consumer can already assemble out of the box today…** (I built an AI that watches TikTok and shops Instacart): What a consumer can already assemble out of the box today — and where the 5% affiliate margin sits in it. — https://kellyny.land/images/notion/e3e2a0d07e853fc3.png · [transcription](https://kellyny.land/media/notion-e3e2a0d07e853fc3) - **What a machine has to do to read a recipe video the way a cook does…** (I built an AI that watches TikTok and shops Instacart): What a machine has to do to read a recipe video the way a cook does — screenshot every three seconds, read the captions, the comments and the voiceover, and tell instructions from song lyrics. — https://kellyny.land/images/notion/8713aad7b627c628.png · [transcription](https://kellyny.land/media/notion-8713aad7b627c628) - **What actually worked: a share-sheet shortcut catches the TikTok…** (I built an AI that watches TikTok and shops Instacart): What actually worked: a share-sheet shortcut catches the TikTok, memories.ai keeps the video library, Claude turns it into a grouped list, Instacart fills the cart. — https://kellyny.land/images/notion/7e972aef88b35243.png · [transcription](https://kellyny.land/media/notion-7e972aef88b35243) - **Where personal apps actually get built — energy and aesthetics…** (I built an AI that watches TikTok and shops Instacart): Where personal apps actually get built — energy and aesthetics — and the goal that sits in the overlap. — https://kellyny.land/images/notion/64d454e910e048f7.png · [transcription](https://kellyny.land/media/notion-64d454e910e048f7) - **Why one delivery integration doesn't reach the market…** (I built an AI that watches TikTok and shops Instacart): Why one delivery integration doesn't reach the market: Instacart's 8M monthly orders are 5% of the US consumer app population, and the rest are spread across five other habits. — https://kellyny.land/images/notion/cbdc1c24c970a416.png · [transcription](https://kellyny.land/media/notion-cbdc1c24c970a416) - **Case-study slide pairing a Siete Foods Whym minishop and SMS campaign…** (Minishop): Case-study slide pairing a Siete Foods Whym minishop and SMS campaign thread with a 9% conversion-rate result. — https://kellyny.land/creative-assets/minishop/225.png · [transcription](https://kellyny.land/media/minishop-225) · [source file](/creative-assets/minishop/225.png) - **Catalog product shot of a Hadron Epoch undated daily planner deskpad…** (Minishop): Catalog product shot of a Hadron Epoch undated daily planner deskpad against blocked pastel backgrounds. — https://kellyny.land/creative-assets/minishop/minishop-whymcatalog-20-rgb.jpg · [transcription](https://kellyny.land/media/minishop-minishop-whymcatalog-20-rgb) · [source file](/creative-assets/minishop/minishop-whymcatalog-20-rgb.jpg) - **Client case-study slide for Siete Foods…** (Minishop): Client case-study slide for Siete Foods, pairing company background with a laptop view of the Whym text-me-this-item widget on a product page. — https://kellyny.land/creative-assets/minishop/232.png · [transcription](https://kellyny.land/media/minishop-232) · [source file](/creative-assets/minishop/232.png) - **Results slide for the Siete Foods engagement…** (Minishop): Results slide for the Siete Foods engagement, pairing net-new-customer and conversion figures with quotes from two Siete Foods staff. — https://kellyny.land/creative-assets/minishop/233.png · [transcription](https://kellyny.land/media/minishop-233) · [source file](/creative-assets/minishop/233.png) - **Title slide for the Siete Foods case study…** (Minishop): Title slide for the Siete Foods case study, showing the Whym minishop product page and 'Text Now. Buy Later.' checkout. — https://kellyny.land/creative-assets/minishop/231.png · [transcription](https://kellyny.land/media/minishop-231) · [source file](/creative-assets/minishop/231.png) - **Whym Minishop 3.0 slide showing expanded retailer and payment options…** (Minishop): Whym Minishop 3.0 slide showing expanded retailer and payment options including Apple Pay, Google Pay and Shop Pay. — https://kellyny.land/creative-assets/minishop/229.png · [transcription](https://kellyny.land/media/minishop-229) · [source file](/creative-assets/minishop/229.png) - **Whym Minishops case study showing a real Instagram DM conversation with…** (Minishop): Whym Minishops case study showing a real Instagram DM conversation with a brand converting into a mobile checkout, illustrating commerce inside direct messages. — https://kellyny.land/creative-assets/minishop/226.png · [transcription](https://kellyny.land/media/minishop-226) · [source file](/creative-assets/minishop/226.png) - **Whym Minishops partner slide showing embeddable shoppable link…** (Minishop): Whym Minishops partner slide showing embeddable shoppable link collections running inside Beacons.ai and Hoo.be, demonstrated with a Siete Foods storefront. — https://kellyny.land/creative-assets/minishop/223.png · [transcription](https://kellyny.land/media/minishop-223) · [source file](/creative-assets/minishop/223.png) - **Whym product slide introducing Minishop 2.0…** (Minishop): Whym product slide introducing Minishop 2.0, which adds dynamic content modules, local-retailer availability and one-tap wallet checkout to a brand's mobile minishop. — https://kellyny.land/creative-assets/minishop/228.png · [transcription](https://kellyny.land/media/minishop-228) · [source file](/creative-assets/minishop/228.png) - **Whym slide breaking a minishop into its parts…** (Minishop): Whym slide breaking a minishop into its parts, illustrated with a Verse Chocolate pre-built cart. — https://kellyny.land/creative-assets/minishop/221.png · [transcription](https://kellyny.land/media/minishop-221) · [source file](/creative-assets/minishop/221.png) - **Whym slide pairing Minishops with TikTok…** (Minishop): Whym slide pairing Minishops with TikTok, using the Siete Foods creator account and its playlists as the distribution example. — https://kellyny.land/creative-assets/minishop/224.png · [transcription](https://kellyny.land/media/minishop-224) · [source file](/creative-assets/minishop/224.png) - **Marketing campaign layout for the Sphero Ollie Spine Ramp…** (Ollie): Marketing campaign layout for the Sphero Ollie Spine Ramp, showing display banners, hero creative and a stats breakdown unit. — https://kellyny.land/creative-assets/ollie/ollie-spine-ramp-marketing-campaign.jpg · [transcription](https://kellyny.land/media/ollie-ollie-spine-ramp-marketing-campaign) · [source file](/creative-assets/ollie/ollie-spine-ramp-marketing-campaign.jpg) - **Ollie “Choose Your Side” spec card in the standard blue colorway…** (Ollie): Ollie “Choose Your Side” spec card in the standard blue colorway, the light mirror of the Darkside version. — https://kellyny.land/creative-assets/ollie/e387b870_116.png · [transcription](https://kellyny.land/media/ollie-e387b870-116) · [source file](/creative-assets/ollie/e387b870_116.png) - **Ollie Darkside “Choose Your Side” spec card…** (Ollie): Ollie Darkside “Choose Your Side” spec card, the dark-edition half of the paired product-fact slide. — https://kellyny.land/creative-assets/ollie/115.png · [transcription](https://kellyny.land/media/ollie-115) · [source file](/creative-assets/ollie/115.png) - **Petalfox brand and campaign board pitching text-message flower ordering…** (Petalfox): Petalfox brand and campaign board pitching text-message flower ordering with a soft, everyday-romance visual language. — https://kellyny.land/creative-assets/petalfox/30e3f2ba_Petalfox.png · [transcription](https://kellyny.land/media/petalfox-30e3f2ba-petalfox) · [source file](/creative-assets/petalfox/30e3f2ba_Petalfox.png) - **Petalfox brand layout showing the text-commerce flower service across…** (Petalfox): Petalfox brand layout showing the text-commerce flower service across web, email and SMS. — https://kellyny.land/creative-assets/petalfox/Petalfox Layout.png · [transcription](https://kellyny.land/media/petalfox-petalfox-layout) · [source file](/creative-assets/petalfox/Petalfox%20Layout.png) - **Petalfox brand mood board pairing floral arrangements with ochre tones…** (Petalfox): Petalfox brand mood board pairing floral arrangements with ochre tones, handwritten correspondence and classical architecture. — https://kellyny.land/creative-assets/petalfox/petalfox-7.png · [transcription](https://kellyny.land/media/petalfox-petalfox-7) · [source file](/creative-assets/petalfox/petalfox-7.png) - **Petalfox Spring/Summer 2019 color trend board pairing palette swatches…** (Petalfox): Petalfox Spring/Summer 2019 color trend board pairing palette swatches with reference photography. — https://kellyny.land/creative-assets/petalfox/Petalfox Color Trends.png · [transcription](https://kellyny.land/media/petalfox-petalfox-color-trends) · [source file](/creative-assets/petalfox/Petalfox%20Color%20Trends.png) - **The Snap Spectacles pop-up store takeover in midtown Manhattan…** (Pop-up): The Snap Spectacles pop-up store takeover in midtown Manhattan, its yellow lens-logo facade sited directly beside the Fifth Avenue Apple Store cube. — https://kellyny.land/creative-assets/pop-up/49.png · [transcription](https://kellyny.land/media/pop-up-49) · [source file](/creative-assets/pop-up/49.png) - **The Spectacles pop-up store on the Venice Beach boardwalk at 701…** (Pop-up): The Spectacles pop-up store on the Venice Beach boardwalk at 701, its yellow band running the full width of the ground floor. — https://kellyny.land/creative-assets/pop-up/deaaa42d_51.png · [transcription](https://kellyny.land/media/pop-up-deaaa42d-51) · [source file](/creative-assets/pop-up/deaaa42d_51.png) - **Atlas concept slide showing the app hand off from booking a trip to…** (project_Atlas): Atlas concept slide showing the app hand off from booking a trip to acting as an in-destination concierge. — https://kellyny.land/creative-assets/project-atlas/sq-86f24f-8.png · [transcription](https://kellyny.land/media/project-atlas-sq-86f24f-8) · [source file](/creative-assets/project-atlas/sq-86f24f-8.png) - **Atlas concept slide: the app assembles a Majorca itinerary from social…** (project_Atlas): Atlas concept slide: the app assembles a Majorca itinerary from social video inspiration and answers in chat. — https://kellyny.land/creative-assets/project-atlas/sq-1dd560-7.png · [transcription](https://kellyny.land/media/project-atlas-sq-1dd560-7) · [source file](/creative-assets/project-atlas/sq-1dd560-7.png) - **Atlas problem-framing slide illustrating today's travel planning as…** (project_Atlas): Atlas problem-framing slide illustrating today's travel planning as scattered group chats and manual spreadsheets. — https://kellyny.land/creative-assets/project-atlas/sq-6471a3-4.png · [transcription](https://kellyny.land/media/project-atlas-sq-6471a3-4) · [source file](/creative-assets/project-atlas/sq-6471a3-4.png) - **Atlas product concept slide showing social DMs being parsed into mapped…** (project_Atlas): Atlas product concept slide showing social DMs being parsed into mapped destinations. — https://kellyny.land/creative-assets/project-atlas/sq-9156cd-5.png · [transcription](https://kellyny.land/media/project-atlas-sq-9156cd-5) · [source file](/creative-assets/project-atlas/sq-9156cd-5.png) - **Brand guide pages for Project Atlas (Atlas Travel)…** (project_Atlas): Brand guide pages for Project Atlas (Atlas Travel), defining the primary palette and its tint ramps alongside secondary colors. — https://kellyny.land/creative-assets/project-atlas/sq-3ae2d4-46.png · [transcription](https://kellyny.land/media/project-atlas-sq-3ae2d4-46) · [source file](/creative-assets/project-atlas/sq-3ae2d4-46.png) - **Brand Partners page from the 2025 Atlas Travel brand guide v1.01…** (project_Atlas): Brand Partners page from the 2025 Atlas Travel brand guide v1.01, mocking up a co-branded luxury travel experience inside the Atlas DM product. — https://kellyny.land/creative-assets/project-atlas/sq-2f253a-47.png · [transcription](https://kellyny.land/media/project-atlas-sq-2f253a-47) · [source file](/creative-assets/project-atlas/sq-2f253a-47.png) - **Market sizing slide from the project_Atlas deck…** (project_Atlas): Market sizing slide from the project_Atlas deck, funneling global travel spend down to a Gen Z serviceable obtainable market. — https://kellyny.land/creative-assets/project-atlas/sq-3ff0ea-12.png · [transcription](https://kellyny.land/media/project-atlas-sq-3ff0ea-12) · [source file](/creative-assets/project-atlas/sq-3ff0ea-12.png) - **Market slide from the project_Atlas deck quantifying Gen Z…** (project_Atlas): Market slide from the project_Atlas deck quantifying Gen Z leisure-travel behavior along a rising dashed arrow. — https://kellyny.land/creative-assets/project-atlas/sq-4435f3-11.png · [transcription](https://kellyny.land/media/project-atlas-sq-4435f3-11) · [source file](/creative-assets/project-atlas/sq-4435f3-11.png) - **Project Atlas market map positioning the product against travel…** (project_Atlas): Project Atlas market map positioning the product against travel disruptors and incumbents, with a matrix scoring rivals on social-first, DM-native, mobile-first and AI-native. — https://kellyny.land/creative-assets/project-atlas/sq-5726ce-13.png · [transcription](https://kellyny.land/media/project-atlas-sq-5726ce-13) · [source file](/creative-assets/project-atlas/sq-5726ce-13.png) - **Project Atlas pitch slide arguing TikTok and group chats have replaced…** (project_Atlas): Project Atlas pitch slide arguing TikTok and group chats have replaced traditional travel booking, and that AI agents can plan trips instead. — https://kellyny.land/creative-assets/project-atlas/sq-33526a-10.png · [transcription](https://kellyny.land/media/project-atlas-sq-33526a-10) · [source file](/creative-assets/project-atlas/sq-33526a-10.png) - **Project Atlas slide explaining the input-to-output flow: DM'd photos…** (project_Atlas): Project Atlas slide explaining the input-to-output flow: DM'd photos, videos and links from any platform become organized, mapped destination cards. — https://kellyny.land/creative-assets/project-atlas/sq-1bebfe-6.png · [transcription](https://kellyny.land/media/project-atlas-sq-1bebfe-6) · [source file](/creative-assets/project-atlas/sq-1bebfe-6.png) - **UX/UI page from the 2025 Atlas Travel brand guide v1.01…** (project_Atlas): UX/UI page from the 2025 Atlas Travel brand guide v1.01, showing the group-chat trip planning thread and social-feed surfaces. — https://kellyny.land/creative-assets/project-atlas/sq-917aab-45.png · [transcription](https://kellyny.land/media/project-atlas-sq-917aab-45) · [source file](/creative-assets/project-atlas/sq-917aab-45.png) - **Dutch positioning slide contrasting constant settle-up with an…** (project_Dutch): Dutch positioning slide contrasting constant settle-up with an always-settled shared card, over a live expense-splitting app screen. — https://kellyny.land/creative-assets/dutch/sq-9f6db2-7.png · [transcription](https://kellyny.land/media/dutch-sq-9f6db2-7) · [source file](/creative-assets/dutch/sq-9f6db2-7.png) - **Problem slide from the Dutch pitch…** (project_Dutch): Problem slide from the Dutch pitch, framing bill-splitting on a date as an awkward ritual that a shared payment card would remove. — https://kellyny.land/creative-assets/dutch/sq-6a65f6-2.png · [transcription](https://kellyny.land/media/dutch-sq-6a65f6-2) · [source file](/creative-assets/dutch/sq-6a65f6-2.png) - **Solution slide for Dutch, a shared payment card that splits date bills…** (project_Dutch): Solution slide for Dutch, a shared payment card that splits date bills 50/50 without an app download. — https://kellyny.land/creative-assets/dutch/sq-1e8000-4.png · [transcription](https://kellyny.land/media/dutch-sq-1e8000-4) · [source file](/creative-assets/dutch/sq-1e8000-4.png) - **User persona slide from the Dutch project describing Emma…** (project_Dutch): User persona slide from the Dutch project describing Emma, a 29-year-old LA professional who wants first-date payments handled without awkwardness. — https://kellyny.land/creative-assets/dutch/sq-cc0c87-3.png · [transcription](https://kellyny.land/media/dutch-sq-cc0c87-3) · [source file](/creative-assets/dutch/sq-cc0c87-3.png) - **User-journey slide for Dutch, walking a shared 50/50 date card from…** (project_Dutch): User-journey slide for Dutch, walking a shared 50/50 date card from creation through split payment, with UI annotations. — https://kellyny.land/creative-assets/dutch/sq-56a0ae-5.png · [transcription](https://kellyny.land/media/dutch-sq-56a0ae-5) · [source file](/creative-assets/dutch/sq-56a0ae-5.png) - **Concept deck page describing how Kookie shopping profiles…** (project_Kookie): Concept deck page describing how Kookie shopping profiles, powered by Doppel API technology, let users control the data profile websites see. — https://kellyny.land/creative-assets/kookie/216.png · [transcription](https://kellyny.land/media/kookie-216) · [source file](/creative-assets/kookie/216.png) - **Concept slide for KOOKIE, a shopping surface that searches a user's…** (project_Kookie): Concept slide for KOOKIE, a shopping surface that searches a user's social and retail spaces at once using connected data sources. — https://kellyny.land/creative-assets/kookie/c60586f5_219.png · [transcription](https://kellyny.land/media/kookie-c60586f5-219) · [source file](/creative-assets/kookie/c60586f5_219.png) - **Customer-voice slide with three shopper quotes about controlling their…** (project_Kookie): Customer-voice slide with three shopper quotes about controlling their own data and shopping discovery. — https://kellyny.land/creative-assets/kookie/Reviews.png · [transcription](https://kellyny.land/media/kookie-reviews) · [source file](/creative-assets/kookie/Reviews.png) - **Deck page explaining Kookie's Doppel shopping profiles…** (project_Kookie): Deck page explaining Kookie's Doppel shopping profiles, with mockups of the profile picker and character customizer. — https://kellyny.land/creative-assets/kookie/217.png · [transcription](https://kellyny.land/media/kookie-217) · [source file](/creative-assets/kookie/217.png) - **Deck page explaining Kookie's Surface search across Portals…** (project_Kookie): Deck page explaining Kookie's Surface search across Portals, illustrated with a Gmail connect dialog and a connected-apps dashboard. — https://kellyny.land/creative-assets/kookie/220.png · [transcription](https://kellyny.land/media/kookie-220) · [source file](/creative-assets/kookie/220.png) - **Deck page listing Kookie's three headline features: automatic tracking…** (project_Kookie): Deck page listing Kookie's three headline features: automatic tracking, visible personal data, and the ability to take data back. — https://kellyny.land/creative-assets/kookie/Features.png · [transcription](https://kellyny.land/media/kookie-features) · [source file](/creative-assets/kookie/Features.png) - **Go-to-market slide for the Doppel shopping-persona concept…** (project_Kookie): Go-to-market slide for the Doppel shopping-persona concept, where users borrow a creator's curated 'Doppel' profile to browse the internet through their filters. — https://kellyny.land/creative-assets/kookie/218.png · [transcription](https://kellyny.land/media/kookie-218) · [source file](/creative-assets/kookie/218.png) - **KOOKIE concept board laying out the four product pillars…** (project_Kookie): KOOKIE concept board laying out the four product pillars, from a shopping-specific browser to a gamified view of the brands advertising to you. — https://kellyny.land/creative-assets/kookie/214.png · [transcription](https://kellyny.land/media/kookie-214) · [source file](/creative-assets/kookie/214.png) - **KOOKIE concept for swappable shopping identities…** (project_Kookie): KOOKIE concept for swappable shopping identities, letting a shopper pre-build filter profiles or borrow a community profile for the day. — https://kellyny.land/creative-assets/kookie/215.png · [transcription](https://kellyny.land/media/kookie-215) · [source file](/creative-assets/kookie/215.png) - **Positioning slide arguing that shopping data should return to shoppers…** (project_Kookie): Positioning slide arguing that shopping data should return to shoppers, surrounded by cards for the product's persona, browsing-history and data-review features. — https://kellyny.land/creative-assets/kookie/Company.png · [transcription](https://kellyny.land/media/kookie-company) · [source file](/creative-assets/kookie/Company.png) - **Positioning slide for Kookie, a Whym-powered product pitching…** (project_Kookie): Positioning slide for Kookie, a Whym-powered product pitching transparent, user-owned shopping data instead of covert tracking. — https://kellyny.land/creative-assets/kookie/About.png · [transcription](https://kellyny.land/media/kookie-about) · [source file](/creative-assets/kookie/About.png) - **Positioning slide introducing Kookie as an honest browser with the…** (project_Kookie): Positioning slide introducing Kookie as an honest browser with the tagline "Data. On purpose." — https://kellyny.land/creative-assets/kookie/210.png · [transcription](https://kellyny.land/media/kookie-210) · [source file](/creative-assets/kookie/210.png) - **TAM/SAM/SOM market-sizing slide from the Kookie pitch…** (project_Kookie): TAM/SAM/SOM market-sizing slide from the Kookie pitch, framing a $326 billion browser market funnelling down to 100M early adopters. — https://kellyny.land/creative-assets/kookie/213.png · [transcription](https://kellyny.land/media/kookie-213) · [source file](/creative-assets/kookie/213.png) - **Why-now slide for KOOKIE, arguing that shoppers can finally own and…** (project_Kookie): Why-now slide for KOOKIE, arguing that shoppers can finally own and train the identity cookie that shops on their behalf. — https://kellyny.land/creative-assets/kookie/209.png · [transcription](https://kellyny.land/media/kookie-209) · [source file](/creative-assets/kookie/209.png) - **A city-guide do-er running a night out end to end — poll…** (project_Oddkin): A city-guide do-er running a night out end to end — poll, venue research, reservations, calendar invites. — https://kellyny.land/images/notion/46c338cd67e4dd41.png · [transcription](https://kellyny.land/media/notion-46c338cd67e4dd41) - **A combined food and fitness do-er answering why a personal record…** (project_Oddkin): A combined food and fitness do-er answering why a personal record happened, by correlating workout, health, activity and weather data. — https://kellyny.land/images/notion/52150e8872df2f89.png · [transcription](https://kellyny.land/media/notion-52150e8872df2f89) - **A do-er shown as a shareable card with an explicit skill list…** (project_Oddkin): A do-er shown as a shareable card with an explicit skill list — custom workouts, progress tracking, gym class booking, nutrition plans, Strava sync, recovery tips. — https://kellyny.land/images/notion/8af4db3885bf92a3.png · [transcription](https://kellyny.land/media/notion-8af4db3885bf92a3) - **A generic model answering a restaurant question with directory results…** (project_Oddkin): A generic model answering a restaurant question with directory results — accurate, and no help at all. — https://kellyny.land/images/notion/a77c187113856a31.png · [transcription](https://kellyny.land/media/notion-a77c187113856a31) - **Distribution shifting off the App Store…** (project_Oddkin): Distribution shifting off the App Store: recipe apps living inside social feeds, and Wabi handing out invite-only mini-apps by QR code. — https://kellyny.land/images/notion/c14095188231279d.png · [transcription](https://kellyny.land/media/notion-c14095188231279d) - **Expertise accrues to the agent that holds your context…** (project_Oddkin): Expertise accrues to the agent that holds your context, not to the model underneath it. — https://kellyny.land/images/notion/0b33a1c8c9cb0ed8.png · [transcription](https://kellyny.land/media/notion-0b33a1c8c9cb0ed8) - **Four AI-built personal recipe apps shown alongside what the category…** (project_Oddkin): Four AI-built personal recipe apps shown alongside what the category has raised — wabi $20M, $100M, $500M, Labs Food Mood. — https://kellyny.land/images/notion/e39e1d2c6f399f4f.png · [transcription](https://kellyny.land/media/notion-e39e1d2c6f399f4f) - **Landscape map of the AI market as it stood when Oddkin was scoped…** (project_Oddkin): Landscape map of the AI market as it stood when Oddkin was scoped, grouped by where each company plays. — https://kellyny.land/images/notion/295c2a81419aca4a.png · [transcription](https://kellyny.land/media/notion-295c2a81419aca4a) - **Opening of the Cold Start Problem section…** (project_Oddkin): Opening of the Cold Start Problem section: building the app stopped being the hard part. — https://kellyny.land/images/notion/4efa1da68bd7018a.png · [transcription](https://kellyny.land/media/notion-4efa1da68bd7018a) - **Opening slide of the Oddkin deck stating where AI sits today…** (project_Oddkin): Opening slide of the Oddkin deck stating where AI sits today: a thinking partner, not a doer. — https://kellyny.land/images/notion/5f4f86b92c98e98f.png · [transcription](https://kellyny.land/media/notion-5f4f86b92c98e98f) - **Personalization as the product: the do-er is configured by its owner…** (project_Oddkin): Personalization as the product: the do-er is configured by its owner, not shipped finished. — https://kellyny.land/images/notion/483fb71724567382.png · [transcription](https://kellyny.land/media/notion-483fb71724567382) - **The answer: work is the easy case — explicit workflows…** (project_Oddkin): The answer: work is the easy case — explicit workflows, measurable outcomes, permissioned context. — https://kellyny.land/images/notion/7b558999ed4bd050.png · [transcription](https://kellyny.land/media/notion-7b558999ed4bd050) - **The asymmetry behind Oddkin: robotics has a clear answer for physical…** (project_Oddkin): The asymmetry behind Oddkin: robotics has a clear answer for physical chores, and nothing owns the digital ones. — https://kellyny.land/images/notion/411d9081c0522205.png · [transcription](https://kellyny.land/media/notion-411d9081c0522205) - **The capability gap stated plainly…** (project_Oddkin): The capability gap stated plainly: no model is optimized for finishing a task, and delegation needs exactly that. — https://kellyny.land/images/notion/07d50470f00f4780.png · [transcription](https://kellyny.land/media/notion-07d50470f00f4780) - **The closing exercise Kelly puts to the room — build this one…** (project_Oddkin): The closing exercise Kelly puts to the room — build this one, and say what you would do first. — https://kellyny.land/images/notion/82353bf75c1b11f5.png · [transcription](https://kellyny.land/media/notion-82353bf75c1b11f5) - **The Future Convenience Economy diagram: delivery apps today…** (project_Oddkin): The Future Convenience Economy diagram: delivery apps today, humanoid robots later, and Oddkin sitting in the gap where the digital and physical layers have to meet. — https://kellyny.land/images/notion/7c110aa016cb0ed0.png · [transcription](https://kellyny.land/media/notion-7c110aa016cb0ed0) - **The Invisible Drudgery Matrix: 1,000 survey respondents plotting…** (project_Oddkin): The Invisible Drudgery Matrix: 1,000 survey respondents plotting household and digital tasks by weekly time cost against how much they hate doing them. — https://kellyny.land/images/notion/c3c7b67ade635c13.png · [transcription](https://kellyny.land/media/notion-c3c7b67ade635c13) - **The market gap slide: thinking and making are crowded with tools…** (project_Oddkin): The market gap slide: thinking and making are crowded with tools, doing is the empty half of the screen. — https://kellyny.land/images/notion/de59c0b3ed5fe568.png · [transcription](https://kellyny.land/media/notion-de59c0b3ed5fe568) - **The market size behind the convenience-economy argument** (project_Oddkin): The market size behind the convenience-economy argument. — https://kellyny.land/images/notion/961e315591c20053.png · [transcription](https://kellyny.land/media/notion-961e315591c20053) - **The objection the deck takes head on…** (project_Oddkin): The objection the deck takes head on, before the funding and unit-economics slides. — https://kellyny.land/images/notion/ffe6ca0ceadb89a7.png · [transcription](https://kellyny.land/media/notion-ffe6ca0ceadb89a7) - **The open question the deck ends on rather than claiming to have answered** (project_Oddkin): The open question the deck ends on rather than claiming to have answered. — https://kellyny.land/images/notion/53c6bab966a34409.png · [transcription](https://kellyny.land/media/notion-53c6bab966a34409) - **The other half of the answer: every household runs its own undocumented…** (project_Oddkin): The other half of the answer: every household runs its own undocumented workflow. — https://kellyny.land/images/notion/e0de4069397b4bbf.png · [transcription](https://kellyny.land/media/notion-e0de4069397b4bbf) - **The pivot from the meal-prep proof to the wider set of things a do-er…** (project_Oddkin): The pivot from the meal-prep proof to the wider set of things a do-er could own. — https://kellyny.land/images/notion/aec6e5c0c5613aad.png · [transcription](https://kellyny.land/media/notion-aec6e5c0c5613aad) - **The research question that produced the Invisible Drudgery Matrix** (project_Oddkin): The research question that produced the Invisible Drudgery Matrix. — https://kellyny.land/images/notion/1e3cb0243f1a379c.png · [transcription](https://kellyny.land/media/notion-1e3cb0243f1a379c) - **The structural question: why enterprise agents shipped before personal…** (project_Oddkin): The structural question: why enterprise agents shipped before personal ones. — https://kellyny.land/images/notion/0e6bcf6a563ebf10.png · [transcription](https://kellyny.land/media/notion-0e6bcf6a563ebf10) - **The timing section of the deck** (project_Oddkin): The timing section of the deck. — https://kellyny.land/images/notion/1fe1529d9be1d353.png · [transcription](https://kellyny.land/media/notion-1fe1529d9be1d353) - **The turn the Oddkin thesis rests on: responsibility for daily tasks…** (project_Oddkin): The turn the Oddkin thesis rests on: responsibility for daily tasks, not advice about them. — https://kellyny.land/images/notion/d9e7a5abb7a82572.png · [transcription](https://kellyny.land/media/notion-d9e7a5abb7a82572) - **The turn: the cold start problem that used to protect consumer apps has…** (project_Oddkin): The turn: the cold start problem that used to protect consumer apps has quietly disappeared. — https://kellyny.land/images/notion/e4c9e3ba29e5e67e.png · [transcription](https://kellyny.land/media/notion-e4c9e3ba29e5e67e) - **The unit economics that make a do-er possible now…** (project_Oddkin): The unit economics that make a do-er possible now — a dollar a completed task, with no human in the loop. — https://kellyny.land/images/notion/11c9805015597366.png · [transcription](https://kellyny.land/media/notion-11c9805015597366) - **Three routes to a doing AI, with a working name for the middle one…** (project_Oddkin): Three routes to a doing AI, with a working name for the middle one: Healing Action Models. — https://kellyny.land/images/notion/384a569a943c84ad.png · [transcription](https://kellyny.land/media/notion-384a569a943c84ad) - **Where agents break: the last mile between a good plan and a finished…** (project_Oddkin): Where agents break: the last mile between a good plan and a finished task. — https://kellyny.land/images/notion/b0eb916610392838.png · [transcription](https://kellyny.land/media/notion-b0eb916610392838) - **Where personal context actually lives — media, messaging and notes…** (project_Oddkin): Where personal context actually lives — media, messaging and notes, none of it reachable by an agent. — https://kellyny.land/images/notion/2760a3c77b8ad139.png · [transcription](https://kellyny.land/media/notion-2760a3c77b8ad139) - **Where the cold start moved to: the app got cheap, the data did not** (project_Oddkin): Where the cold start moved to: the app got cheap, the data did not. — https://kellyny.land/images/notion/007537f0b7915121.png · [transcription](https://kellyny.land/media/notion-007537f0b7915121) - **Why the window is open: vertical AI is taking the billion-dollar…** (project_Oddkin): Why the window is open: vertical AI is taking the billion-dollar applications while consumer loyalty has not formed yet. — https://kellyny.land/images/notion/12a78911eb1042bd.png · [transcription](https://kellyny.land/media/notion-12a78911eb1042bd) - **Press photo of ROLI founder Roland Lamb with Pharrell Williams…** (ROLI): Press photo of ROLI founder Roland Lamb with Pharrell Williams, ROLI's Chief Creative Officer, filed under the ROLI creative assets. — https://kellyny.land/creative-assets/roli/ROLI Pharrell Williams Roland Lamb.png · [transcription](https://kellyny.land/media/roli-roli-pharrell-williams-roland-lamb) · [source file](/creative-assets/roli/ROLI%20Pharrell%20Williams%20Roland%20Lamb.png) - **Concept slide for a shopping-collection app showing the three ways to…** (Shopping App): Concept slide for a shopping-collection app showing the three ways to capture a product: upload an image, paste a product link, or share directly from a retailer site. — https://kellyny.land/creative-assets/shopping-app/2b108000_Home.png · [transcription](https://kellyny.land/media/shopping-app-2b108000-home) · [source file](/creative-assets/shopping-app/2b108000_Home.png) - **Concept slide for a social shopping app feature that merges group…** (Shopping App): Concept slide for a social shopping app feature that merges group messaging with shoppable, votable wish lists. — https://kellyny.land/creative-assets/shopping-app/196.png · [transcription](https://kellyny.land/media/shopping-app-196) · [source file](/creative-assets/shopping-app/196.png) - **Product slide showing Whym's cross-retailer collections…** (Shopping App): Product slide showing Whym's cross-retailer collections, assembling a recipe's products from Siete, Target and Costco into one shopable list. — https://kellyny.land/creative-assets/shopping-app/195.png · [transcription](https://kellyny.land/media/shopping-app-195) · [source file](/creative-assets/shopping-app/195.png) - **Whym app feature slide for visual search…** (Shopping App): Whym app feature slide for visual search, showing a screenshot uploaded and matched to similar products that can be saved to the shopping inbox in one tap. — https://kellyny.land/creative-assets/shopping-app/Home (3).png · [transcription](https://kellyny.land/media/shopping-app-home-3) · [source file](/creative-assets/shopping-app/Home%20(3).png) - **Whym feature slide explaining price-drop and low-stock tracking…** (Shopping App): Whym feature slide explaining price-drop and low-stock tracking, with callouts for saving any URL and monitoring browsing history. — https://kellyny.land/creative-assets/shopping-app/68e09867_29.png · [transcription](https://kellyny.land/media/shopping-app-68e09867-29) · [source file](/creative-assets/shopping-app/68e09867_29.png) - **Whym onboarding slide explaining that the browser extension quietly…** (Shopping App): Whym onboarding slide explaining that the browser extension quietly saves every product page you visit into your app home feed. — https://kellyny.land/creative-assets/shopping-app/191.png · [transcription](https://kellyny.land/media/shopping-app-191) · [source file](/creative-assets/shopping-app/191.png) - **Whym positioned as a personal search engine over the shopper's own…** (Shopping App): Whym positioned as a personal search engine over the shopper's own browsing history. — https://kellyny.land/creative-assets/shopping-app/Home (2).png · [transcription](https://kellyny.land/media/shopping-app-home-2) · [source file](/creative-assets/shopping-app/Home%20(2).png) - **Whym product marketing slide positioning the app as a memory for…** (Shopping App): Whym product marketing slide positioning the app as a memory for everything you want to buy, distributed on iOS and as a Chrome extension. — https://kellyny.land/creative-assets/shopping-app/189.png · [transcription](https://kellyny.land/media/shopping-app-189) · [source file](/creative-assets/shopping-app/189.png) - **Whym shopping-app screens showing collections, sharing…** (Shopping App): Whym shopping-app screens showing collections, sharing, a saved bag and browsing, paired with a shopper testimonial. — https://kellyny.land/creative-assets/shopping-app/31.png · [transcription](https://kellyny.land/media/shopping-app-31) · [source file](/creative-assets/shopping-app/31.png) - **Four-screen Whym walkthrough for a Verishop Group x Macy's shoppable…** (Shopping QR): Four-screen Whym walkthrough for a Verishop Group x Macy's shoppable collection, from text-message reminder through one-tap Apple Pay checkout. — https://kellyny.land/creative-assets/shopping-qr/Macys - Operations - 6.png · [transcription](https://kellyny.land/media/shopping-qr-macys-operations-6) · [source file](/creative-assets/shopping-qr/Macys%20-%20Operations%20-%206.png) - **Mood and brand-inspiration board for the V—Edit IRL activation with…** (Shopping QR): Mood and brand-inspiration board for the V—Edit IRL activation with Verishop Group at Macy's, curating TikTok-native indie brands with sub-$30 grab-and-go price points. — https://kellyny.land/creative-assets/shopping-qr/Macys - V—Edit IRL - 4.png · [transcription](https://kellyny.land/media/shopping-qr-macys-v-edit-irl-4) · [source file](/creative-assets/shopping-qr/Macys%20-%20V%E2%80%94Edit%20IRL%20-%204.png) - **Opening slide of the Whym pitch for the Verishop Group pop-up at…** (Shopping QR): Opening slide of the Whym pitch for the Verishop Group pop-up at Macy's, framing in-store QR scanning as the bridge from browsing to purchase. — https://kellyny.land/creative-assets/shopping-qr/Macys - Operation - Whym - 15 (3).png · [transcription](https://kellyny.land/media/shopping-qr-macys-operation-whym-15-3) · [source file](/creative-assets/shopping-qr/Macys%20-%20Operation%20-%20Whym%20-%2015%20(3).png) - **Operations slide mapping the Whym scan-to-shop journey built for the…** (Shopping QR): Operations slide mapping the Whym scan-to-shop journey built for the Verishop Group pop-up inside Macy's, from a star-shaped custom QR to a follow-up text with an offer. — https://kellyny.land/creative-assets/shopping-qr/Macys - Operations - 4.png · [transcription](https://kellyny.land/media/shopping-qr-macys-operations-4) · [source file](/creative-assets/shopping-qr/Macys%20-%20Operations%20-%204.png) - **Operations walkthrough for the Whym x Verishop Group pop-up at Macy's…** (Shopping QR): Operations walkthrough for the Whym x Verishop Group pop-up at Macy's, mapping the shopper journey from a custom star QR code to a text-message reminder with an offer code. — https://kellyny.land/creative-assets/shopping-qr/Macys - Operations - 5.png · [transcription](https://kellyny.land/media/shopping-qr-macys-operations-5) · [source file](/creative-assets/shopping-qr/Macys%20-%20Operations%20-%205.png) - **A floating Snapbot deployed on the water at Lake Havasu during Spring…** (Snapbots): A floating Snapbot deployed on the water at Lake Havasu during Spring Break 2017. — https://kellyny.land/creative-assets/snapbots/3.11.17 - Lake Havasu.jpg-large.jpg · [transcription](https://kellyny.land/media/snapbots-3-11-17-lake-havasu) · [source file](/creative-assets/snapbots/3.11.17%20-%20Lake%20Havasu.jpg-large.jpg) - **A Snap Spectacles Snapbot placed on a Dave and Buster's arcade midway** (Snapbots): A Snap Spectacles Snapbot placed on a Dave and Buster's arcade midway. — https://kellyny.land/creative-assets/snapbots/12.21.16 - Dave and Busters.JPG · [transcription](https://kellyny.land/media/snapbots-12-21-16-dave-and-busters) · [source file](/creative-assets/snapbots/12.21.16%20-%20Dave%20and%20Busters.JPG) - **A Snap Spectacles Snapbot vending machine sited outside Yost Field…** (Snapbots): A Snap Spectacles Snapbot vending machine sited outside Yost Field House at the University of Michigan on 2/11/17, dressed with team colors for a hockey game drop. — https://kellyny.land/creative-assets/snapbots/2.11.17 - University of Michigan.jpg · [transcription](https://kellyny.land/media/snapbots-2-11-17-university-of-michigan) · [source file](/creative-assets/snapbots/2.11.17%20-%20University%20of%20Michigan.jpg) - **A Snapbot Spectacles vending machine staged beside the fountain at The…** (Snapbots): A Snapbot Spectacles vending machine staged beside the fountain at The Americana at Brand, Glendale, under holiday lights. — https://kellyny.land/creative-assets/snapbots/12.20.16 - Americana(1).JPG · [transcription](https://kellyny.land/media/snapbots-12-20-16-americana-1) · [source file](/creative-assets/snapbots/12.20.16%20-%20Americana(1).JPG) - **A Snapbot stationed poolside at Wet Republic Ultra Pool at MGM Grand** (Snapbots): A Snapbot stationed poolside at Wet Republic Ultra Pool at MGM Grand. — https://kellyny.land/creative-assets/snapbots/3.25.17 Wet Republic.png · [transcription](https://kellyny.land/media/snapbots-3-25-17-wet-republic) · [source file](/creative-assets/snapbots/3.25.17%20Wet%20Republic.png) - **A Snapbot vending machine installed outside the Phoenix Convention…** (Snapbots): A Snapbot vending machine installed outside the Phoenix Convention Center during the NABC Convention at the 2017 NCAA Final Four. — https://kellyny.land/creative-assets/snapbots/4.1.17 - NCAA Final Four Basketball.png · [transcription](https://kellyny.land/media/snapbots-4-1-17-ncaa-final-four-basketball) · [source file](/creative-assets/snapbots/4.1.17%20-%20NCAA%20Final%20Four%20Basketball.png) - **Location documentation from the 11.20.16 Snapbot drop at Grand Canyon…** (Snapbots): Location documentation from the 11.20.16 Snapbot drop at Grand Canyon West, one of the remote surprise sites on the Spectacles vending-machine tour. — https://kellyny.land/creative-assets/snapbots/11.20.16 - Grand Canyon(2).jpg · [transcription](https://kellyny.land/media/snapbots-11-20-16-grand-canyon-2) · [source file](/creative-assets/snapbots/11.20.16%20-%20Grand%20Canyon(2).jpg) - **Logistics photo from the Grand Canyon Snapbot drop on 11/20/16 - the…** (Snapbots): Logistics photo from the Grand Canyon Snapbot drop on 11/20/16 - the Sundance helicopter chartered to place a Spectacles vending machine in remote terrain. — https://kellyny.land/creative-assets/snapbots/11.20.16 - Grand Canyon.jpg · [transcription](https://kellyny.land/media/snapbots-11-20-16-grand-canyon) · [source file](/creative-assets/snapbots/11.20.16%20-%20Grand%20Canyon.jpg) - **Night shot of the Americana at Brand shopping center decorated for the…** (Snapbots): Night shot of the Americana at Brand shopping center decorated for the holidays, a Snapbot tour location dated December 20, 2016. — https://kellyny.land/creative-assets/snapbots/12.20.16 - Americana.jpg · [transcription](https://kellyny.land/media/snapbots-12-20-16-americana) · [source file](/creative-assets/snapbots/12.20.16%20-%20Americana.jpg) - **Snap Spectacles Snapbot placed at an outdoor fan event tied to the NCAA…** (Snapbots): Snap Spectacles Snapbot placed at an outdoor fan event tied to the NCAA Final Four on 4/22/17. — https://kellyny.land/creative-assets/snapbots/4.22.17 - NCAA Final Four Basketball.png · [transcription](https://kellyny.land/media/snapbots-4-22-17-ncaa-final-four-basketball) · [source file](/creative-assets/snapbots/4.22.17%20-%20NCAA%20Final%20Four%20Basketball.png) - **Snap Spectacles Snapbot placed at the Nikki Beach entrance on 3/23/17…** (Snapbots): Snap Spectacles Snapbot placed at the Nikki Beach entrance on 3/23/17, one of the surprise vending locations. — https://kellyny.land/creative-assets/snapbots/3.23.17 - Nikki Beach.jpg-large.jpg · [transcription](https://kellyny.land/media/snapbots-3-23-17-nikki-beach) · [source file](/creative-assets/snapbots/3.23.17%20-%20Nikki%20Beach.jpg-large.jpg) - **Snap Spectacles Snapbot placed outside The Market in Austin during SXSW…** (Snapbots): Snap Spectacles Snapbot placed outside The Market in Austin during SXSW on 3/16/17. — https://kellyny.land/creative-assets/snapbots/3.16.17 - Market (SXSW).jpg-large.jpg · [transcription](https://kellyny.land/media/snapbots-3-16-17-market-sxsw) · [source file](/creative-assets/snapbots/3.16.17%20-%20Market%20(SXSW).jpg-large.jpg) - **Snap Spectacles Snapbot sited on the green at The Americana at Brand in…** (Snapbots): Snap Spectacles Snapbot sited on the green at The Americana at Brand in Glendale on 4/7/17. — https://kellyny.land/creative-assets/snapbots/4.7.17 The Americana .png · [transcription](https://kellyny.land/media/snapbots-4-7-17-the-americana) · [source file](/creative-assets/snapbots/4.7.17%20The%20Americana%20.png) - **Snap Spectacles Snapbot sited outside a Torchy's Tacos trailer in…** (Snapbots): Snap Spectacles Snapbot sited outside a Torchy's Tacos trailer in Austin on 12/14/16, part of the surprise-location vending rollout. — https://kellyny.land/creative-assets/snapbots/12.14.16 - Torchys-large.jpg · [transcription](https://kellyny.land/media/snapbots-12-14-16-torchys-large) · [source file](/creative-assets/snapbots/12.14.16%20-%20Torchys-large.jpg) - **Snapbot drop on 3.11.17 outside Javelina at 69 Rainey St in Austin…** (Snapbots): Snapbot drop on 3.11.17 outside Javelina at 69 Rainey St in Austin, staged in front of an Anchor-branded backdrop during SXSW. — https://kellyny.land/creative-assets/snapbots/3.11.17 - Anchor.jpg-large.jpg · [transcription](https://kellyny.land/media/snapbots-3-11-17-anchor) · [source file](/creative-assets/snapbots/3.11.17%20-%20Anchor.jpg-large.jpg) - **Snapbot Spectacles vending machine placed at Daylight Beach Club in Las…** (Snapbots): Snapbot Spectacles vending machine placed at Daylight Beach Club in Las Vegas, dated March 26, 2017. — https://kellyny.land/creative-assets/snapbots/3.26.17 Daylight Vegas.png · [transcription](https://kellyny.land/media/snapbots-3-26-17-daylight-vegas) · [source file](/creative-assets/snapbots/3.26.17%20Daylight%20Vegas.png) - **The Snapbot concealed inside a giant gift box at The Grove in Los…** (Snapbots): The Snapbot concealed inside a giant gift box at The Grove in Los Angeles during the holiday season. — https://kellyny.land/creative-assets/snapbots/11.27.16 - Grove Box.jpg-large.jpg · [transcription](https://kellyny.land/media/snapbots-11-27-16-grove-box) · [source file](/creative-assets/snapbots/11.27.16%20-%20Grove%20Box.jpg-large.jpg) - **The Spectacles Snapbot at Kokomo in Lake Havasu…** (Snapbots): The Spectacles Snapbot at Kokomo in Lake Havasu, surrounded by college team pennants during spring break. — https://kellyny.land/creative-assets/snapbots/3.14.17 - Lake Havasu.jpg-large.jpg · [transcription](https://kellyny.land/media/snapbots-3-14-17-lake-havasu) · [source file](/creative-assets/snapbots/3.14.17%20-%20Lake%20Havasu.jpg-large.jpg) - **The Spectacles Snapbot installed in front of the polar bear exhibit at…** (Snapbots): The Spectacles Snapbot installed in front of the polar bear exhibit at Lincoln Park Zoo. — https://kellyny.land/creative-assets/snapbots/1.11.17 - Lincoln Park Zoo.jpg · [transcription](https://kellyny.land/media/snapbots-1-11-17-lincoln-park-zoo) · [source file](/creative-assets/snapbots/1.11.17%20-%20Lincoln%20Park%20Zoo.jpg) - **The Spectacles Snapbot on the dock at a Louisiana swamp tour landing** (Snapbots): The Spectacles Snapbot on the dock at a Louisiana swamp tour landing. — https://kellyny.land/creative-assets/snapbots/12.18.16 - Cajun Pride Swamp Tour.jpg · [transcription](https://kellyny.land/media/snapbots-12-18-16-cajun-pride-swamp-tour) · [source file](/creative-assets/snapbots/12.18.16%20-%20Cajun%20Pride%20Swamp%20Tour.jpg) - **The Spectacles Snapbot posted outside Javelina on Rainey Street in…** (Snapbots): The Spectacles Snapbot posted outside Javelina on Rainey Street in Austin during SXSW week. — https://kellyny.land/creative-assets/snapbots/3.23.17 - Javelina.jpg-large.jpg · [transcription](https://kellyny.land/media/snapbots-3-23-17-javelina) · [source file](/creative-assets/snapbots/3.23.17%20-%20Javelina.jpg-large.jpg) - **The Spectacles Snapbot stationed outside Kitty Cohen's in Austin** (Snapbots): The Spectacles Snapbot stationed outside Kitty Cohen's in Austin. — https://kellyny.land/creative-assets/snapbots/3.24.17 - Kitty Cohen.jpg-large.jpg · [transcription](https://kellyny.land/media/snapbots-3-24-17-kitty-cohen) · [source file](/creative-assets/snapbots/3.24.17%20-%20Kitty%20Cohen.jpg-large.jpg) - **Whym product mockups for Doe Beauty…** (Speaking): Whym product mockups for Doe Beauty, running from a link-in-bio storefront through Apple Pay checkout and a saved-item text message. — https://kellyny.land/creative-assets/speaking/12.png · [transcription](https://kellyny.land/media/speaking-12) · [source file](/creative-assets/speaking/12.png) - **Advertising chapter of the Snap Spectacles case study…** (Spectacles): Advertising chapter of the Snap Spectacles case study, showing out-of-home takeovers, in-app lens creative and the Snapbot vending machine alongside campaign metrics. — https://kellyny.land/creative-assets/spectacles/Advertising copy.jpg · [transcription](https://kellyny.land/media/spectacles-advertising-copy) · [source file](/creative-assets/spectacles/Advertising%20copy.jpg) - **App Experience chapter of the Snap Spectacles case study…** (Spectacles): App Experience chapter of the Snap Spectacles case study, showing how circular Spectacles footage lands in Snapchat Memories and rotates to fill the screen. — https://kellyny.land/creative-assets/spectacles/AppExperience.jpg · [transcription](https://kellyny.land/media/spectacles-appexperience) · [source file](/creative-assets/spectacles/AppExperience.jpg) - **Brand Identity chapter of the Snap Spectacles case study…** (Spectacles): Brand Identity chapter of the Snap Spectacles case study, showing packaging, the yellow charging case and cable, and a designer's tweet praising the logo-as-lens mark. — https://kellyny.land/creative-assets/spectacles/BrandIdentity.jpg · [transcription](https://kellyny.land/media/spectacles-brandidentity) · [source file](/creative-assets/spectacles/BrandIdentity.jpg) - **Case-study board summarizing the Snap Spectacles launch campaign…** (Spectacles): Case-study board summarizing the Snap Spectacles launch campaign, pairing objective and execution copy with earned-media and engagement results. — https://kellyny.land/creative-assets/spectacles/LaunchCampaign_Board.jpg · [transcription](https://kellyny.land/media/spectacles-launchcampaign-board) · [source file](/creative-assets/spectacles/LaunchCampaign_Board.jpg) - **Circular Video chapter of the Snap Spectacles case study…** (Spectacles): Circular Video chapter of the Snap Spectacles case study, explaining the format that plays back the same regardless of how the phone is held. — https://kellyny.land/creative-assets/spectacles/CircularVideo.jpg · [transcription](https://kellyny.land/media/spectacles-circularvideo) · [source file](/creative-assets/spectacles/CircularVideo.jpg) - **Mobile view of spectacles.com listing the New York Snapbot vending…** (Spectacles): Mobile view of spectacles.com listing the New York Snapbot vending locations, each with a custom icon for the site. — https://kellyny.land/creative-assets/spectacles/spectacles-img-3320-2.png · [transcription](https://kellyny.land/media/spectacles-spectacles-img-3320-2) · [source file](/creative-assets/spectacles/spectacles-img-3320-2.png) - **Out-of-home gallery from the Snap Spectacles launch…** (Spectacles): Out-of-home gallery from the Snap Spectacles launch, spanning painted wall murals, a Times Square panel takeover and city billboard placements. — https://kellyny.land/creative-assets/spectacles/Advertising2.jpg · [transcription](https://kellyny.land/media/spectacles-advertising2) · [source file](/creative-assets/spectacles/Advertising2.jpg) - **Packaging Design slide from the Snap Spectacles launch case study…** (Spectacles): Packaging Design slide from the Snap Spectacles launch case study, showing the sealed clear-tube pack and the yellow folding charging case. — https://kellyny.land/creative-assets/spectacles/PackagingDesign.jpg · [transcription](https://kellyny.land/media/spectacles-packagingdesign) · [source file](/creative-assets/spectacles/PackagingDesign.jpg) - **Photography slide from the Snap Spectacles launch case study…** (Spectacles): Photography slide from the Snap Spectacles launch case study, showing the three colorways in the hero campaign image alongside earned-media results. — https://kellyny.land/creative-assets/spectacles/Photography2.jpg · [transcription](https://kellyny.land/media/spectacles-photography2) · [source file](/creative-assets/spectacles/Photography2.jpg) - **Product Design chapter of the Snap Spectacles case study…** (Spectacles): Product Design chapter of the Snap Spectacles case study, hero-ing the camera-lens industrial design against the headline usage numbers. — https://kellyny.land/creative-assets/spectacles/ProductDesign_Board.jpg · [transcription](https://kellyny.land/media/spectacles-productdesign-board) · [source file](/creative-assets/spectacles/ProductDesign_Board.jpg) - **Results slide from the Snap Spectacles launch case study…** (Spectacles): Results slide from the Snap Spectacles launch case study, pairing earned-media and engagement metrics with out-of-home advertising placements including a Times Square takeover. — https://kellyny.land/creative-assets/spectacles/Advertising.jpg · [transcription](https://kellyny.land/media/spectacles-advertising) · [source file](/creative-assets/spectacles/Advertising.jpg) - **Snapbot slide from the Snap Spectacles launch case study…** (Spectacles): Snapbot slide from the Snap Spectacles launch case study, showing the vending-machine distribution stunt alongside the campaign's earned-media and engagement metrics. — https://kellyny.land/creative-assets/spectacles/Snapbot.jpg · [transcription](https://kellyny.land/media/spectacles-snapbot) · [source file](/creative-assets/spectacles/Snapbot.jpg) - **Spectacles launch case-study board summarizing the video campaign…** (Spectacles): Spectacles launch case-study board summarizing the video campaign objective, execution, and headline earned-media results. — https://kellyny.land/creative-assets/spectacles/Video.jpg · [transcription](https://kellyny.land/media/spectacles-video) · [source file](/creative-assets/spectacles/Video.jpg) - **Web Design chapter of the Snap Spectacles case study…** (Spectacles): Web Design chapter of the Snap Spectacles case study, showing the spectacles.com storefront, circular-video player, Snapbot locator map and product detail page. — https://kellyny.land/creative-assets/spectacles/WebDesign.jpg · [transcription](https://kellyny.land/media/spectacles-webdesign) · [source file](/creative-assets/spectacles/WebDesign.jpg) - **App-store screenshot for the Sphero SPRK app…** (SPRK+): App-store screenshot for the Sphero SPRK app, showing saved and sample robot programs. — https://kellyny.land/creative-assets/sprk/sprk-teach-your-robot.png · [transcription](https://kellyny.land/media/sprk-sprk-teach-your-robot) · [source file](/creative-assets/sprk/sprk-teach-your-robot.png) - **Campaign overview board for the Sphero SPRK Edition launch…** (SPRK+): Campaign overview board for the Sphero SPRK Edition launch, collecting print ads, the press sell sheet, app UI screens, a display banner and the palette. — https://kellyny.land/creative-assets/sprk/sprk-marketing-campaign.jpg · [transcription](https://kellyny.land/media/sprk-sprk-marketing-campaign) · [source file](/creative-assets/sprk/sprk-marketing-campaign.jpg) - **Full campaign layout for the Sphero SPRK Edition launch…** (SPRK+): Full campaign layout for the Sphero SPRK Edition launch, spanning print advertising, press materials, app interface design, packaging and brand color palette. — https://kellyny.land/creative-assets/sprk/5d755b96_Sphero Edu SPRK (5).png · [transcription](https://kellyny.land/media/sprk-5d755b96-sphero-edu-sprk-5) · [source file](/creative-assets/sprk/5d755b96_Sphero%20Edu%20SPRK%20(5).png) - **Sphero Edu app screens across draw, block…** (SPRK+): Sphero Edu app screens across draw, block, and text coding modes plus classroom activity and lesson views. — https://kellyny.land/creative-assets/sprk/Sphero Edu SPRK (3).png · [transcription](https://kellyny.land/media/sprk-sphero-edu-sprk-3) · [source file](/creative-assets/sprk/Sphero%20Edu%20SPRK%20(3).png) - **Sphero SPRK app-store screenshot promoting the text-based OVAL code…** (SPRK+): Sphero SPRK app-store screenshot promoting the text-based OVAL code viewer that reveals the code behind block-built programs. — https://kellyny.land/creative-assets/sprk/sprk-text-based-code.png · [transcription](https://kellyny.land/media/sprk-sprk-text-based-code) · [source file](/creative-assets/sprk/sprk-text-based-code.png) - **Cover mockup for Whym's printed Text Shop catalog, issue one…** (Text Shop): Cover mockup for Whym's printed Text Shop catalog, issue one, positioning the shoppable-by-text catalog as a lifestyle magazine. — https://kellyny.land/creative-assets/textshop/WHYM_Catalog V5.pdf.png · [transcription](https://kellyny.land/media/textshop-whym-catalog-v5-pdf) · [source file](/creative-assets/textshop/WHYM_Catalog%20V5.pdf.png) - **Editorial catalog spread of a stationery flat-lay carrying a Whym pull…** (Text Shop): Editorial catalog spread of a stationery flat-lay carrying a Whym pull quote credited to founder and CEO Kelly Nyland. — https://kellyny.land/creative-assets/textshop/a2441c3a_4.png · [transcription](https://kellyny.land/media/textshop-a2441c3a-4) · [source file](/creative-assets/textshop/a2441c3a_4.png) - **Lifestyle photography for Whym's Text Shop stationery catalog…** (Text Shop): Lifestyle photography for Whym's Text Shop stationery catalog, staging the paper-goods assortment in a pastel studio set. — https://kellyny.land/creative-assets/textshop/textshop-schoolgirl-photo.jpg · [transcription](https://kellyny.land/media/textshop-textshop-schoolgirl-photo) · [source file](/creative-assets/textshop/textshop-schoolgirl-photo.jpg) - **Team lifestyle photography for Whym's Text Shop…** (Text Shop): Team lifestyle photography for Whym's Text Shop, staging the stationery assortment in a working session. — https://kellyny.land/creative-assets/textshop/textshop-1h1a7547.jpg · [transcription](https://kellyny.land/media/textshop-textshop-1h1a7547) · [source file](/creative-assets/textshop/textshop-1h1a7547.jpg) - **Text-shop catalog spread pairing an editorial beauty portrait with…** (Text Shop): Text-shop catalog spread pairing an editorial beauty portrait with Stojo collapsible cups and Kiss Tea loose-leaf tins. — https://kellyny.land/creative-assets/textshop/f3295bcd_11.png · [transcription](https://kellyny.land/media/textshop-f3295bcd-11) · [source file](/creative-assets/textshop/f3295bcd_11.png) - **Text-to-shop lookbook spread pairing hashtag-coded products with a…** (Text Shop): Text-to-shop lookbook spread pairing hashtag-coded products with a shortcode ordering prompt. — https://kellyny.land/creative-assets/textshop/e7ac78bf_9.png · [transcription](https://kellyny.land/media/textshop-e7ac78bf-9) · [source file](/creative-assets/textshop/e7ac78bf_9.png) - **Textshop catalog spread where each product carries a shoppable hashtag…** (Text Shop): Textshop catalog spread where each product carries a shoppable hashtag and price, shoppers text a keyword to 34567 to buy. — https://kellyny.land/creative-assets/textshop/5a9e8b9d_6.png · [transcription](https://kellyny.land/media/textshop-5a9e8b9d-6) · [source file](/creative-assets/textshop/5a9e8b9d_6.png) - **Two-page catalog spread profiling maker brand Wit & Delight…** (Text Shop): Two-page catalog spread profiling maker brand Wit & Delight, pairing an editorial photo with a pushpin product shot and brand copy. — https://kellyny.land/creative-assets/textshop/c10f0ed2_7.png · [transcription](https://kellyny.land/media/textshop-c10f0ed2-7) · [source file](/creative-assets/textshop/c10f0ed2_7.png) - **Two-page Whym Text Shop catalog spread pairing product photography with…** (Text Shop): Two-page Whym Text Shop catalog spread pairing product photography with hashtag SKUs and the TEXT 34567 shortcode. — https://kellyny.land/creative-assets/textshop/f7b5e92d_8.png · [transcription](https://kellyny.land/media/textshop-f7b5e92d-8) · [source file](/creative-assets/textshop/f7b5e92d_8.png) - **Whym text-shop flow mocked up for Doe Beauty: a link-in-bio page…** (Text Shop): Whym text-shop flow mocked up for Doe Beauty: a link-in-bio page, a mobile cart with Apple Pay, and the follow-up text containing the saved item. — https://kellyny.land/creative-assets/textshop/12.png · [transcription](https://kellyny.land/media/textshop-12) · [source file](/creative-assets/textshop/12.png) - **Portfolio slide on zero-party data…** (Zero-party Data): Portfolio slide on zero-party data, showing a mobile settings screen with granular shopping and interest preference toggles plus brand reward cards. — https://kellyny.land/creative-assets/zero-party-data/2_Portfolio_Kelly (2).png · [transcription](https://kellyny.land/media/zero-party-data-2-portfolio-kelly-2) · [source file](/creative-assets/zero-party-data/2_Portfolio_Kelly%20(2).png) - **Whym slide showing products captured across the web…** (Zero-party Data): Whym slide showing products captured across the web, social and checkout, powered by the Doppel API. — https://kellyny.land/creative-assets/zero-party-data/ee671fd5_1.png · [transcription](https://kellyny.land/media/zero-party-data-ee671fd5-1) · [source file](/creative-assets/zero-party-data/ee671fd5_1.png) - **Zero-party-data concept showing a single settings screen that manages…** (Zero-party Data): Zero-party-data concept showing a single settings screen that manages per-network cookie consent so a browser can auto-answer site cookie banners. — https://kellyny.land/creative-assets/zero-party-data/c780d076_7.png · [transcription](https://kellyny.land/media/zero-party-data-c780d076-7) · [source file](/creative-assets/zero-party-data/c780d076_7.png) - **Zero-party-data concept showing saved products auto-tagged with…** (Zero-party Data): Zero-party-data concept showing saved products auto-tagged with interest categories the shopper can edit inside their Shopping Inbox. — https://kellyny.land/creative-assets/zero-party-data/b66ad3d4_2.png · [transcription](https://kellyny.land/media/zero-party-data-b66ad3d4-2) · [source file](/creative-assets/zero-party-data/b66ad3d4_2.png) --- [View on kellyny.land](https://kellyny.land/media-library)